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Weekly Update April 4th
The 2 Key Components to Building a Brand
Hey ,
Happy Monday! I hope you have a great start to the week coming up. Many people start out thinking that a brand consists of your logo, colors, and packaging, but that’s just surface level.
Your brand consists of the promises you keep and how you keep them. I know that sounds a little theoretical, but let’s think about it. As a consumer, we need to trust that the products we purchase are safe to use, eat, and drink. We also want products that reflect our values - natural ingredients, sustainable processes, caring founders.
PS. If you were forwarded this newsletter, please
.
What's a Brand?
As a new company, consumers neither trust you, nor know what you stand for. In order to build a brand, you have to build trust with your community and clearly communicate your values.
Your design elements - logo, colors, packaging - are a shorthand so that people can quickly recognize your brand in the world, but they don't have much meaning themselves.
Building Trust
One of your primary goals starting out is to build trust with potential customers, retailers, distributors, and anyone in the food community.
How do you build trust?
Build a product that abides by all FDA and food safety regulations
Create a professional-looking product and website
Share your story through social media, demos, events
Partner with notable retailers who are trusted by consumers (Whole Foods, Erewhon, Sprouts)
Building Values
Your values represent how you make decisions toward achieving your vision. Your values can revolve around:
Ingredient sourcing (Organic, Non-GMO, Plant-Based)
Environmental Sustainability (Recyclable packaging, waste reduction, upcycled ingredients)
Social/cultural (Diversity, Equity, Belonging, and inclusion)
Philanthropic (charitable donations, buy-one-give-one)
What values will be core to your business? Reply to this e-mail and let me know!
Jordan Buckner
Foodbevy
🏆 THE TOP 10 SELLING SNACK CATEGORIES ARE...
Ever wondered what snacks are the most popular? Some of the results may surprise you…
🥇- Cookies 🍪
🥈 - Chocolate 🍫
🥉 - Popcorn & Pretzels 🍿
4 - Candies 🍬
5 - Confections 🧁
6 - Potato Chips 🥔
7 - Nuts, Seeds, and Legumes 🥜
8 - Bites 🍡
9 - Crunchies 🥠
10 - Snack Bars ⚡️
I’m really excited to get my hands on the new CPG Pulse data by Snack Magic . You can slice and dice their raw data to get the most precise answers for your CPG questions.
SUSTAINABLE DESIGN THAT IGNITES POSITIVE CHANGE
is a socially conscious design studio committed to honest, effective and stunning creativity that ignites positive change. We are experts in sustainable design that creates the space for your brand to evolve, grow and become wildly successful.
We Design, Evolve & Grow Socially Conscious Brands
We work with natural, organic and purpose-driven businesses in food & beverage, agriculture, health & wellness and sustainability. From start-up ventures to Fortune 500 companies, we help to define and grow your brand to best resonate with conscious consumers.
We serve as your design partner helping your business with brand strategy and positioning, branding, sustainable packaging, print and digital that draws attention, opens minds and drives sales while doing good along the way.
Foodbevy Members save 20% off their first project!
GET TRAINED IN MODERN CPG MARKETING
is THE proven roadmap you need for CPG marketing success. In the 92-video, on-demand course, you’ll learn how to build an email, social media and social advertising plan from start to $$$. Plus, you’ll have lifetime access to their community which includes their Slack channel for lifelong support and quarterly industry expert calls to help you continue growing your business.
Here’s what members are saying about the Growth Course:
“Our ad campaign was converting at under $4 after using the tactics in the course, and our email marketing open rate nearly tripled to 35% and our click through rate went up to 3.7% from <1-2%!”
-Holly S.
“After I took the course, I gained a ton of new followers and engagement, had my first piece of press, AND had 2 immediate new customer sales with high average order value!”
- Carla B.
Interested in joining the
?
Plus, be sure and stay until the end of the class to get a limited $300 off discount to join UMAI’s Growth Course + community!
NEW PODCAST EPISODE: 37. Succeeding in Whole Foods Market and LEAP Program
Are you interested in selling your products in Whole Foods Market? Join me for a conversation with Will Betts, VP of Local Merchandising and learn what it takes to be successful selling with Whole Foods. We discuss getting on the shelf, and more importantly, how to sell off the shelf.Whole Foods Market launched a new Local and Emerging Accelerator Program (LEAP) and is looking to assemble a cohort of 10 participants whose products are not yet sold in Whole Foods stores. Applications for LEAP are available on Whole Foods' website and are due April 8th.
DISCOUNTS
- Mindful Goods
is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI.
use code FOODBEVY.
- Maverick Lab
allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction
- Chop
is a
that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.
- Stripe
is now providing $20,000 in fee-free processing for new and EXISTING customers.
The Accountrepreneur
is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive
- Airtable
can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory.
With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!
Jordan
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