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Wednesday CPG INSIGHTS 09/11/24

🤩 Wednesday CPG Insights

MARKETING

How to Grow Your Brand on Social Media

When launching your brand, you may have spent all your money on building the site, product development, testing, etc. but now you need to launch and market but funds are tight.

Here is the best ways to approach marketing your new brand on social media when the budget may not be ideal.

FINANCE

What is a Chart of Accounts (CoA) for a Small Business?

A Chart of Accounts (CoA) is an organized listing of all the financial accounts in a business’s general ledger. It provides a systematic structure for categorizing all of a company’s financial transactions. For small businesses, the CoA is a key component of financial management, enabling effective tracking and reporting of financial data. 

Here’s a closer look at what a Chart of Accounts is and why it’s essential for small businesses.

BUSINESS

How to Plan Impactful Photography Across E-commerce, E-mail, Social Media, and Tradeshows

Not all platforms are the same, and your photography strategy should reflect that. What works on your website might not translate as well on Amazon or social media. For instance, Amazon product listings often benefit from clean, detailed images that focus on product features, while social media platforms like Instagram may require more lifestyle-oriented shots that show your product in use.

Let’s break down the strategy behind your photography to make the most out of your time and resources.

RESOURCE

Preparing for EDI Questions for Expo West

As you prepare to showcase your products at Expo West, it’s crucial to understand the landscape of retail buyer expectations, especially concerning your EDI capabilities. Your brand’s ability to communicate and transact efficiently with larger retailers can significantly impact your success.

This guide aims to demystify EDI and equip you with the knowledge to confidently engage in discussions with potential retail partners.

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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