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MARKETING

5 Ways to Drive Velocity in Retail

Driving velocity in retail is the key to growth for CPG brands. But, let’s be real—getting your products to fly off the shelves isn’t exactly a walk in the park. With countless brands jostling for attention, how do you make sure yours stands out? The answer isn’t always about more shelf space or more stores. Sometimes, it’s about playing the game smarter, not harder.

So, let’s break down five no-nonsense strategies that can help you boost your product’s velocity in retail—without losing your sanity.

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A Guide to Great CPG Field Marketing Management

Ready to dive into the wild world of field marketing management and in-store demos? If you work in marketing for a growing CPG brand selling in retail stores, this is for you. Whether you’re new to the game or looking to refine your strategy, this guide will break down what makes a field marketing program truly effective. 

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FINANCE

Financial Planning for CPG Brands

Do you have a clear financial picture of your business? Put another way: Are you getting your daily dose of FP&A)?  Financial Planning & Analysis, or FP&A, is the underpinning of decision-making as you navigate a blizzard of important choices.  Perhaps you have solid bookkeeping and maybe even a reasonable cadence of financial reporting, but robust FP&A unlocks key insights and without it you are flying blind.

Here are the key questions you need to be able to answer as you’re running your CPG Business.

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CPG Financing Guide by Keith Kohler

Are you looking for debt financing sources for your CPG brand to support your growth?  Keith Kohler, the Financing Man and long-term Foodbevy collaborator, has put together this online version of his book CPG Financing Guide (that was published in December 2023) and is making it available to our community. 

It covers debt financing options across the four financing stages of your business:

1. Start-Up and Early Stage

2. Growth / Pre-Profitability

3. Breakeven to Profitable

4. Multi-Year Profitability

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BUSINESS

Creating a Stellar Packaging Design

When Aryan Fazeli and his co-founder launched K-Nutri's Collagen Bars, they had a simple goal: to create a snack free of added sugars and filled with the benefits of collagen protein. However, without experience in branding or packaging, they took matters into their own hands, learning valuable lessons along the way.

In this article, Aryan shares their journey of creating a standout packaging design, from humble in-house beginnings to a professional rebrand that captures the heart of their product. Discover how thoughtful design, customer feedback, and perseverance transformed their vision into reality.

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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