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MARKETING

Ultimate Guide to Influencer Marketing

Influencer marketing is one of the most talked about ways of growing your brand awareness, but the reality is that most brands struggle to build a successful influencer strategy.

This guide breaks down a clear strategy for how to ACTUALLY find success working with influencers and set proper expectations.

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OPERATIONS

Behind the Scenes of Insurance Application for CPG Companies

Let’s talk about something essential for your business’s success: insurance. It might not be the most glamorous part of running a business, but getting it right can save you from a lot of headaches down the road. To make this easier, I spoke with Russ Taylor from SecureCPG. Russ has a wealth of experience helping brands like ours navigate the insurance landscape. His insights will help you understand the process, avoid common pitfalls, and ensure your business is well-protected as it grows.

Let’s dive in and turn this daunting task into a manageable and even empowering part of your journey!

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The New FDA Traceability Rules, What You Need to Know

The FDA’s new traceability rules under the FSMA are important to understand in regards to the impact on your CPG business. These regulations are designed to enhance the traceability of specific foods, helping to prevent contamination and swiftly manage foodborne illness outbreaks.

Make sure to review these new guidelines to keep your brand in compliance.

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BUSINESS

5  Ways CPG Businesses Can Leverage AI

Generative AI is transforming productivity for business owners, but how can it create a tangible impact on your CPG business? In this article, I’ll share how I’ve utilized ChatGPT (Generative AI) alongside examples from others to inspire you. From brainstorming to strategic planning and content writing, I’ll discuss the most valuable ways AI has enhanced our workflows and can do the same for you.

Here are 5 very practical ways in using AI to improve my business.

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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