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Hey ,

We're excited to announce that a new section, Building a Brand, has just been published on the Foodbevy Guide. Chapters are:

• What is a Brand?

• Naming

• Positioning Statement

• Values

• Brand Design

• Packaging Design

• Sustainability

You can check out the new section here: http://guide.foodbevy.com/

If you have any questions, suggestions, or would like to connect with partners, please email me back. I'd love to hear from you!

Happy reading! 

Best regards,Jordan Buckner

MARKETING

How To Spark Growth In Your CPG Brand’s Retail Ecommerce Strategy

Consumer Packaged Goods (CPG) brands selling in retail typically have not enjoyed the luxury of using performance marketing capabilities often available when selling direct-to-consumer (DTC). However, these capabilities have become necessary for driving growth in retail e-commerce, a space growing incredibly fast and offering CPG brands extraordinary opportunities.

READ ARTICLE

How To Run A Back-To-School Shoppable Marketing Campaign For Your CPG Brand

With school about to start back up, EMARKETER shares that back-to-school sales will rise 3.2% this year. Ecommerce sales will be responsible for 34.9% of those sales. “The average consumer expects to spend $475 on back-to-school shopping this year—a 21.8% jump over last year.” It’s time to get creative with your shoppable media strategies!

Here are 4 promising campaign tips.

READ ARTICLE

BRANDING

Ultimate Guide to CPG Packaging Design

Packaging design plays a pivotal role in how a product is perceived and ultimately, how it performs in the market. The first impression a consumer has of your product is largely influenced by its packaging – it’s what catches their eye in a busy store aisle or on an online marketplace, making it a crucial aspect of your brand’s initial communication.

In this guide we’ll break down all the key elements that you’ll need to consider when creating CPG packaging designed to fly off the shelf.

READ ARTICLE

OPERATIONS

When to Seek Fractional Expertise for Your F&B Company

While working from home, contracting, and freelancing have become commonplace since the pandemic,  hiring dependable, experienced staff is as challenging and time-consuming as ever.  This is backed up by a 2023 Manpower study that indicates 77% of firms surveyed are struggling to fill open roles.

Below, we’ll explore what we mean by fractional talent and look at the top five signs that your company would benefit from a fractional expert.

READ ARTICLE

FINANCE

Beneficial Ownership Information Reporting Requirements

As 2024 has officially begun, the questions have only increased surrounding a new not-so-tax-ish reporting requirement for the majority of small businesses. If you are confused (or just finding out) about the Corporate Transparency Act and Beneficial Ownership reporting, this is your must-read. We have compiled your FAQs and details.

READ ARTICLE

JOIN

BRANDS

FOR BRANDS

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.

PARTNERS

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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