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FINANCE

Mastering Cash Flow, Profitability, and Growth: A 2024 Guide for CPG Brands

Navigating the CPG industry requires a good understanding of three fundamental aspects: cash flow, profitability, and growth. 

This guide shares essential strategies and insights from seasoned industry professionals to empower CPG brands in facing the evolving challenges and seizing opportunities in 2024.

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SALES

Improve Amazon Main Image CTR Through A/B Testing

How do you decide which main product image is more-likely to convert a viewer into a customer? Let’s find out. I worked with Mindful Goods to create the Joyful Co Amazon listings, including our photos. One of the things I love about Amazon is that they take a strong approach to conversion optimization on the product detail page… meaning, which combination of photos and text are most likely to get a person to click on a listing and convert to a customer.

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MANUFACTURING

Working with Co-Manufacturers: Key Considerations for Success

Co-manufacturing has become an essential approach for businesses looking to scale up their manufacturing operations.

This article is an overview from my Ask an Expert session with Rick Williams and Paul Vilker from JPG Resources on the important considerations to find success.

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BUSINESS

Navigating the Complexities of Insurance for CPG Brands: A Comprehensive Guide

Most emerging CPG brands don’t have adequate insurance coverage, as traditional insurers haven’t caught up with modern CPG business practices. Risk management and insurance play a pivotal role in safeguarding brands against expensive claims that can bankrupt your business. Traditional insurance policies and brokers often fall short in meeting the unique needs of modern-day brands engaged in global ingredient sourcing nationwide storage and distribution, and rapid scaling.

In this guide, we’re going to cover what you need to know to property insure your CPG brand.

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Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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