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ASK JORDAN

Ask your questions here to get an answer in a future newsletter. 

💬 Question:  I’m getting ready to work with a co-manufacturer, what should I have in the contract?

🎙 Jordan’s Answer: Yes it’s great to have a contract with your manufacturer. At the same time it’s likely your manufacturer won’t sign one. Why? Working with emerging brands is extremely risky to manufacturers and they won’t want to be locked into a contract if they want to decide to drop you at any time.

If your manufacturer is open to a contract, here’s a comprehensive one that JPG Resources put together: Co-Manufacturing Contract Example

You SHOULD at least have a written document or e-mail that stipulates all the major parts of your agreement:

• Who’s responsible for purchasing raw ingredients.

• Agreement on your Spec sheet and manufacturing process.

• Pricing (including setup fees, cleanup fees, pricing per unit or per hour).

• How often you will manufacture.

• Minimum order quantities.

• Who’s responsible for manufacturing issues.

• Food safety and quality control checks.

SALES

How Brands Can Use Store Locators And Product Detail Pages To Drive Performance Marketing

In today’s ultra-competitive marketplace, brands need every edge they can get to meet the soaring expectations of consumers, largely set by giants like Amazon. With a staggering 49% of shoppers demanding same-day delivery and 80% expecting their products almost immediately, the pressure is on for brands to adapt quickly. Enter Pear Commerce, your gateway to mastering retail ecommerce shoppability through advanced store locators and shoppable Product Detail Pages (PDPs).

Discover how integrating these tools not only meets the urgent demands of modern consumers but also transforms your marketing strategy by leveraging real-time data and enhancing customer engagement.

Dive into the article to learn how Pear’s innovative solutions can elevate your brand’s performance in the digital age.

READ ARTICLE

FINANCE

Building a Financing Community

Last February 2024 I participated in a panel discussion led by Keith Kohler and including Julie Pryor and Michael Movitz to discuss how CPG Communities support founders on their financing success. I loved this conversation because:

1) I believe in building an ecosystem of resources to help CPG founders succeed and

2) I love collaborating with other communities to get founders access to the best help they can get.

Here are my top takeaways on how we can help you with financing and fundraising.

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MARKETING

Ultimate Guide to Influencer Marketing

Influencer marketing is one of the most talked about ways of growing your brand awareness, but the reality is that most brands struggle to build a successful influencer strategy.

This guide breaks down a clear strategy for how to ACTUALLY find success working with influencers and set proper expectations.

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BUSINESS

20 Founders You Need to Know for AAPI Heritage Month

May marks Asian American and Pacific Islander Heritage Month in the United States, a celebration of the immense contributions that Asian Americans and Pacific Islanders have made to American history and culture. Born from the tireless efforts of visionary founders, this observance shines a light on the rich heritage and achievements of the AAPI community.

In this article, we honor those pioneers whose advocacy has enriched the nation’s understanding and appreciation of its diverse culture.

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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