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CPG Founders Wanted: Shape the Future of Data-Driven Growth

I want to share a special message today from a fellow founder launching a new business:

Hi everyone,

I'm Sachi Kittur, founder of goCPG and a fellow CPG entrepreneur. Like many of you, I jumped into the CPG world with a great product Sachili.

Despite launching my brand with a strong business background, I realized that our chronic issues and high failure rates were rooted in our dependency on guesswork and gut instinct for big decisions, leading to costly mistakes and missed opportunities. This lack of affordable, actionable market data continues to be a major roadblock that is slowing down our ability to build a profitable and viable business.

That's why I created goCPG: your virtual co-founder for all things data-driven success. Our AI-powered platform provides personalized insights tailored to your specific brand, eliminating the need for guesswork. Through an extensive onboarding process, we answer critical questions like:

Is your product in an overly competitive category?Are your ingredients aligned with consumer trends/preferences?Are your customers shopping in your targeted sales channels?

We're now gearing up for the next phase of goCPG's development, and we want to hear directly from CPG founders like you!

We're hosting a virtual focus group on May 17th, 2024 from 3-4pm and we're looking for 40 North American CPG founders (pre-revenue to $5 million) to participate. In exchange for your valuable insights, we'll be offering each participant 3 months of free access to goCPG once we launch.

I look forward to partnering with you to lead industry change by making affordable data-driven decisions our new norm.

Click here to register for the focus group

FINANCE

Breaking the Cycle: How Small CPG Businesses Can Navigate High-Interest Debt

In this article, we shed light on the financial challenges faced by small CPG founders who are dedicated to offering healthier, organic snack options. Despite their passion and dedication, many small CPG businesses find themselves ensnared in high-interest debt as they strive to expand their operations. This all-too-common issue underscores the importance of understanding and effectively managing the complex landscape of business financing. Discover strategies to navigate the financial maze and avoid falling into a debt spiral.

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SALES

Tied House Laws & Advertising

If you're in the alcohol marketing industry, you've likely encountered Tied House laws and know the challenges they present. These regulations, rooted in pre-Prohibition history, significantly shape how alcohol brands advertise today. This article explores how Tied House laws have evolved and how they impact modern digital advertising. Discover how brands navigate this complex landscape, ensuring compliance while driving growth through innovative marketing strategies.

We'll uncover ways to leverage emerging tools that simplify Tied House compliance, allowing alcohol marketers to reach customers while adhering to state-specific regulations.

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BUSINESS

2024 Grant Opportunities

As of May 2024, there are numerous grants and accelerators available for founders globally and in the United States. Below is a list of 75+ grants designed to support and advance various entrepreneurial ventures. Thanks to the Greater Englewood Chamber of Commerce for compiling this list.

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BRANDING

How to Convert Online: E-commerce Imagery for CPG Brands

How do CPG brands stand out in a crowded marketplace with tons of competition? I bet one of the first things to pop into your head is ‘packaging,’ or ‘branding’, and you would absolutely be right. But one element often seen as secondary to design that’s crucial for converting buyers, especially online, is photography. It’s just as important to delivering a stellar e-commerce shopping experience.

Let’s take a look at why e-commerce imagery is so important, the types of images that perform well, and define what makes e-commerce imagery “good.”

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BRANDS

FOR BRANDS

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.

PARTNERS

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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