Want fewer e-mails? Switch to only receive weekly emails here

ASK JORDAN

Ask your questions here to get an answer in a future newsletter. 

💬 Question: I’m looking for a new accountant, what should I consider?

🎙 Jordan’s Answer: Accounting is an area that most founders don’t like spending time on, but is crucial to your business. Good accounting helps you see how your business has operated in the past, while financing looks at how your business will operate in the future.

There are lots of accounting options out there. While working with your family tax accountant may work at the beginning, I’d recommend you find an accountant who understands CPG businesses. Within that, there are two paths:

1. Automated Accounting: Businesses like MyPocketCFO connect to all your bank accounts and credit cards to automatically sync in transactions. Additionally, Pocket uses their AI tools to automatically categorize all of the transactions coming in, while being supported by a real CPA when you need help. I’ve partnered with Alice and her team to make this service super affordable for CPG brands, so you can save $100 for 3 months (then just $199/ month).

2. Hands on Accounting: Prefer to have someone managing all your accounting for you, talk through your business each month, and help you forecast the future? Accountfully, founded by Brad Ebenhoeh is a great option and they have extensive experience to work through all your issues.

Reply to this e-mail and shoot me a note if you’d like an introduction to either.

SALES

How Your Accounting Team Unlocks Shopify Sales Profitability

Curious about how accurately you can track the profitability of your Shopify sales using the platform's built-in tools? While Shopify offers a wealth of features for online retailers, understanding its limitations in profitability analysis is crucial.

Dive into our comprehensive article where we explore why a classic accounting approach might be necessary to get a complete financial picture of your e-commerce business.

READ ARTICLE

MARKETING

Optimizing Pricing and Promotion for Your CPG Brand with NIQ

As a Foodbevy founder, you may be facing the challenge of managing overwhelming and costly data that’s necessary to run your business successfully. But don’t worry, because I’m excited to introduce a new email series in collaboration with NIQ that will help you leverage data as an emerging brand.

Our aim is to simplify the process of accessing the right information for making crucial business decisions. Throughout the series, we’ll be breaking down the effective use of data for creating retailer sales decks, investor presentations, and internal reports.

READ ARTICLE

BUSINESS

3 Steps to Effective Grocery Demos

 Alexandra Asks: What’s the best approach and techniques for an in store grocery demo? 

Jordan’s Answer: In-store demos are a really effective way of introducing your products to shoppers, but can be very expensive and time consuming. So the goal is to maximize the effectiveness of each one? 

READ ARTICLE

MANUFACTURING

Strategies for Crafting an Effective Co-Manufacturing Agreement

Many startups and founders reach the point where demand outgrows the capacity of their commercial kitchen. Though something to celebrate, it takes time and financial investments to keep growing. Options include investing millions in creating an owned dedicated production facility or finding the right contract manufacturer (co-man) to help grow and scale the business.

For those interested in partnering with a co-man, one of the keys to success is alignment on an agreement or contract that works best for both parties.

This guide provides a detailed look into how to build an effective co-man contract and what it should include.

READ ARTICLE

JOIN

BRANDS

FOR BRANDS

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.

PARTNERS

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

Copyright (C) Want to change how you receive these emails?

You can unsubscribe

View in browser