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Wednesday CPG INSIGHTS 04/10/24

🤩 Wednesday CPG Insights

ASK JORDAN

Ask your questions here to get an answer in a future newsletter. 

đź’¬ Wian van Blommestein : Who would you recommend a founder’s first “hire” be?

🎙 Jordan’s Answer: Making your first hire in a business is a big step. Here are 4 main ways you can bring on help and some considerations

  1. Co-founder• Works best if you’re co-developing an idea together, have the same vision, • and complementary skills• Pay in equity with smaller salary• Can’t get equity back if they’re the wrong fit.

  2. Specialized Employee• Find someone with expertise you don’t have.• Most employees expect full time work and salary.• Do you have enough work for a full time employee? Will they pay for themselves?

  3. Contractor / Freelancer• Good for short term projects• Flexible hours and payment• May be less committed

  4. Agency• A team of experts to help cover an area of the business.• Usually more expensive• You can hire to have them do the setup and “teach” your team, then have someone manage in-houseUse these initial considerations to determine what’s best for your business at this time!

FINANCE

Pros and Cons of a Business Line of Credit

Business owners looking for debt financing typically have three main options: a business loan, a business line of credit, or a business credit card. It’s important to consider the pros and cons of any funding source before determining which makes the most sense for your business.‍

MANUFACTURING

Five Ways You Can Mitigate Supply Chain Challenges

As a brand, you want to ensure you can deliver to retailers every time. COVID changed that. Showing up on the shelf became more challenging and more costly. Your business struggled through two-plus years of unimaginable setbacks. And then, once the pandemic threat began to wane, inflation began to soar. Consumers who were once desperately seeking your product are now looking for lower-cost alternatives.

It’s these kinds of setbacks that have taught those of us in the industry that we must stay nimble in the face of inevitable change, and abreast of trends and potential shakeups coming down the pipeline.

What does that mean for you? While the path ahead may seem a bit rocky, here are some ways you can adjust your operations to ensure they’re efficient and profitable as the market continues to evolve.

MARKETING

The Rise of Pouches: Why CPG Brands are Choosing Pouches Over Rigid Packaging

In recent years, CPG industry has witnessed a significant shift in packaging trends, moving away from traditional rigid packaging options towards more flexible solutions. One of the most notable changes is the growing preference for pouches. This shift is not just a fleeting trend; it’s a response to a range of factors, including environmental concerns, cost considerations, and evolving consumer preferences.

As we delve deeper into this shift, we’ll explore why pouches are becoming the go-to choice for many brands and how they are shaping the future of packaging.

BUSINESS

Maximizing Growth by using a Flexible Workforce

As we navigate through an eventful season of trade shows and expos, you may be experiencing a significant influx of opportunities and orders. This surge requires swift adaptation in supply chain and operations to meet the high demand and tight deadlines.

For many companies, this scenario is a formidable challenge, often leading to operational bottlenecks and inefficiencies. The solution? A flexible workforce.

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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