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ASK JORDAN

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💬 Saira Malhotra: Could you share strategies around food CPG Amazon growth.

🎙 Jordan’s Answer: Amazon is one of my favorite channels for CPG products and it’s not why you think. I love Amazon because it’s a really good barometer for uncovering Known Demand, Unknown Demand, and No Demand (Read my article here for more details).

If you want to maximize Amazon, it’s key to understand that it’s a search engine, and a buy engine.

Here’s how I’d prioritize optimization:

• Product Assortment

• Listing Title, Key Description, Attributes, Keywords

• Listing Images

• Reviews (At least 5, 5-star reviews on each product)

• Listing A+ Content and Premium A+

• Amazon PPC Ads

• Use data from ads to optimize everything using Amazon A/B testing

• Additional features like Brand Analytics, Brand Metrics, Posts, Affiliate

My recommendation is to have someone devote 3 months to really learning and understanding Amazon to set you up for success.

FINANCE

How to Choose an Outsourced Accounting Firm

Selecting the right outsourced accounting firm is a pivotal decision for any business, akin to choosing a long-term partner rather than just filling a position. This choice should reflect your brand’s values, understand your industry's unique challenges, and be committed to your success at every stage of growth. But with so many options, how do you find the one that's the perfect fit?

In our guide, we cut through the complexity by highlighting the essential questions that reveal a firm’s true capacity to be your ally in growth, compliance, and financial management.

READ ARTICLE

SALES

Expert Strategies to Boost the Productivity of Your CPG Sales and Marketing Team

Business growth is key to success for CPG startups and established brands alike. Still, efforts to grow revenue typically generate a proportional increase to the costs of sales and marketing. After all, there’s no such thing as a free lunch.  At the same time, it’s also no secret that increasing productivity can positively impact your bottom line.

So how do we shift sales and marketing efforts to be more productive to help offset the associated costs of growth?  

READ ARTICLE

MARKETING

How to Grow Your Brand on Social Media

When launching your brand, you may have spent all your money on building the site, product development, testing, etc. but now you need to launch and market but funds are tight.

Here is the best ways to approach marketing your new brand on social media when the budget may not be ideal.

READ ARTICLE

BUSINESS

Trends from Expo West 2024

The excitement at Expo West was palpable this year as brands new and old pitched their products to tens of thousands of people in Anaheim. While I couldn’t attend myself this year, I solicited the help of some good friends to find the best trends at this year’s show.

READ ARTICLE

Preparing for EDI Questions for Expo West

As you prepare to showcase your products at Expo West, it’s crucial to understand the landscape of retail buyer expectations, especially concerning your EDI capabilities. Your brand’s ability to communicate and transact efficiently with larger retailers can significantly impact your success.

This guide aims to demystify EDI and equip you with the knowledge to confidently engage in discussions with potential retail partners.

READ ARTICLE

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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