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ASK JORDAN

Ask your questions here to get an answer in a future newsletter. 

💬 Sachi Kittur: Could you share 1 or 2 key success factors for new CPG brands to successfully launch and scale their business?

🎙 Jordan’s Answer: Building any business is hard, so what can you do make your journey easier?

1. Consumers are looking for products that solve their problems. Products that solve a strong problem perform better.

2. Anyone should be able to tell exactly what your product is by looking at it for 3 seconds. The easier it is to understand, the better it’ll perform.

3. Understand your personal WHY for becoming a founder. Keep this front and center as you make decisions for your business. Otherwise you’ll make decisions based on what others are doing and you may regret it.

MANUFACTURING

Working with Co-Manufacturers: Key Considerations for Success

Co-manufacturing has become an essential approach for businesses looking to scale up their manufacturing operations.

This article is an overview from my Ask an Expert session with Rick Williams and Paul Vilker from JPG Resources on the important considerations to find success.

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MARKETING

Ultimate Guide to Influencer Marketing

Influencer marketing is one of the most talked about ways of growing your brand awareness, but the reality is that most brands struggle to build a successful influencer strategy.

This guide breaks down a clear strategy for how to ACTUALLY find success working with influencers and set proper expectations.

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BRANDING

The Best Sites to Create Photo and Video Content

How do you create eye-catching content for your brand? Sometimes it’s as simple as capturing images on your phone, but when you need great design, it’s time to turn to the pros. I created a list of content creators and platforms that make it easy to get high-quality content at a price you can afford.

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BUSINESS

5 Ways to Make the Most of Tradeshows

Trades hows are a great way to build personal connections with potentially thousands of people in the food and beverage industry. They are filled with opportunities, but you need a plan going in to take advantage of them.

This guide breaks down how to set goals for Natural Products Expo West and Expo East, Fancy Food Shows, and any other industry trade events.

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The New FDA Traceability Rules, What You Need to Know

The FDA’s new traceability rules under the FSMA are important to understand in regards to the impact on your CPG business. These regulations are designed to enhance the traceability of specific foods, helping to prevent contamination and swiftly manage foodborne illness outbreaks.

Make sure to review these new guidelines to keep your brand in compliance.

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BRANDS

FOR BRANDS

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.

PARTNERS

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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