Want fewer e-mails? Switch to only receive weekly emails here

ASK JORDAN

Ask your questions here to get an answer in a future newsletter. 

💬 Andres Siman: How do I find micro data? For example, I want to know what is the average velocity in grocery stores for my category.

🎙 Jordan’s Answer: You can actually get free data reports for your brand and category through the Foodbevy + NielsenIQ partnership. You can then use this for your business, investors, and retail pitches. Access Your 3 Free Reports

FINANCE

Building a Financing Community

Last month (February 2024) I participated in a panel discussion led by Keith Kohler and including Julie Pryor and Michael Movitz to discuss how CPG Communities support founders on their financing success. I loved this conversation because:

1) I believe in building an ecosystem of resources to help CPG founders succeed and

2) I love collaborating with other communities to get founders access to the best help they can get.

Here are my top takeaways on how we can help you with financing and fundraising.

READ ARTICLE

SALES

The 6 Top Mistakes Brands Make When Going Into Retail

No matter what business you are in, getting experience in what you do and avoiding mistakes is often based on the principle “learning by doing.”

But if you are a new founder or owner of an emerging CPG brand getting their product on store shelves, there isn’t much time to learn – it’s more do, do, do.

READ ARTICLE

BRANDING

Understanding UPC Code Creation and Placement in Artworks

When it comes to product packaging, UPC codes play a pivotal role. These codes help in product identification, inventory management, and other critical retail functions. But how does the process of creating and placing these codes work? Let’s break it down.

READ ARTICLE

BUSINESS

Setting up an Inventory Management System for CPG Brands

Companies that sell products, especially those in the Consumer Packaged Goods (CPG) industry, face unique challenges when it comes to inventory management. Unlike service-based businesses, CPG brands are responsible for managing, restocking, and selling mass quantities of inventory.

This requires a sophisticated and efficient system to keep operations running smoothly.

READ ARTICLE

Run an Effective Sales and Operations Meeting

In the world of business, especially for smaller companies, the challenge of running an effective sales and operations meeting is a common dilemma. Sales teams often aim to empty the warehouse to meet their targets, while operations teams fear the consequences of being out of stock.

Striking the right balance between these two critical aspects of a business is a skill that can make or break a company’s success.

READ ARTICLE

PODCAST

158. CPG Insurance, What Could Go Wrong?

Business insurance is one of those things that most founders think about once, and never thing about again. That is, until a major problem happens and they’re desperately trying to figure out if insurance will cover it. As your brand grows, you should be reviewing your insurance needs annually to make sure you’re covered in all the ways you need, incase something goes wrong.

To talk about all the things that can go wrong, I’ve invited on Russ Taylor, Head of Business development for Secure CPG to share how to avoid these common mistakes.Learn More:Link to: Secure CPG

Listen on:

APPLE PODCAST

SPOTIFY

159. How To Tell Your Brand Story

Telling your brand story comes naturally for some, but challenging for others.

In this episode I invite you to learn how to build a compelling story for your brand so you can influence how customers thing about you. I invite on Jake Ahles to walk though his F.E.E.E.D. Method to story telling.

F.E.E.E.D. stands for:

FactsEmotionEducationEngagementDifferentiation

Listen on:

APPLE PODCAST

SPOTIFY

JOIN

BRANDS

FOR BRANDS

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.

PARTNERS

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

Copyright (C) Want to change how you receive these emails?

You can unsubscribe

View in browser