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ASK JORDAN

Ask your questions here to get an answer in a future newsletter. 

💬 Andres Siman: Raising capital: What's the best timing to reach out to investors? Is there such a thing as too early?

🎙 Jordan’s Answer: It’s never too early, but don’t just pitch your idea. Finding early stage investors is all about relationships. Investing in new companies and first time founders is incredibly risky, even more the most speculative investors.

Your goal is to reduce as much of their perceived risk as possible. Investors love to put money behind founders they can trust. One way of building trust is to build a track record of success before you’re looking for money.

How do you do that?

• Ask for their advice and explore it (you don't have to do it).

• Ask if you can share monthly updates on your progress and do it.

• Share accomplishments, challenges, and asks for help.

• When the time comes, ask for help with your fundraise (direct or through introductions).

FINANCE

Mastering Cash Flow, Profitability, and Growth: A 2024 Guide for CPG Brands

Navigating the CPG industry requires a good understanding of three fundamental aspects: cash flow, profitability, and growth. 

This guide shares essential strategies and insights from seasoned industry professionals to empower CPG brands in facing the evolving challenges and seizing opportunities in 2024.

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SALES

Improve Amazon Main Image CTR Through A/B Testing

How do you decide which main product image is more-likely to convert a viewer into a customer? Let’s find out. I worked with Mindful Goods to create the Joyful Co Amazon listings, including our photos. One of the things I love about Amazon is that they take a strong approach to conversion optimization on the product detail page… meaning, which combination of photos and text are most likely to get a person to click on a listing and convert to a customer.

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BRANDING

How to Convert Online: E-commerce Imagery for CPG Brands

How do CPG brands stand out in a crowded marketplace with tons of competition? I bet one of the first things to pop into your head is ‘packaging,’ or ‘branding’, and you would absolutely be right. But one element often seen as secondary to design that’s crucial for converting buyers, especially online, is photography.

It’s just as important to delivering a stellar e-commerce shopping experience. Let’s take a look at why e-commerce imagery is so important, the types of images that perform well, and define what makes e-commerce imagery “good.”

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BUSINESS

Navigating the Complexities of Insurance for CPG Brands: A Comprehensive Guide

Most emerging CPG brands don’t have adequate insurance coverage, as traditional insurers haven’t caught up with modern CPG business practices. Risk management and insurance play a pivotal role in safeguarding brands against expensive claims that can bankrupt your business. Traditional insurance policies and brokers often fall short in meeting the unique needs of modern-day brands engaged in global ingredient sourcing nationwide storage and distribution, and rapid scaling.

In this guide, we’re going to cover what you need to know to property insure your CPG brand.

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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