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ASK JORDAN

Ask your questions here to get an answer in a future newsletter. 

💬Matt Matros Asks:  Curious, any tips for increasing retail velocity without burning out? Like keeping the oven hot but not blazing

🎙 Jordan’s Answer: Increasing retail velocity is the ultimate measure of retail success and can be broken down into these variables: Shopper Awareness x Trial x Repeat Frequency = Velocity

There are 3 main types of shoppers in the store. Shoppers who:

• Don’t shop the category —> Awareness Goal.

• Shop the category but don’t shop your brand —> Trial Goal.

• Shop for your brand —> Repeat Frequency Goal.

Knowing this empowers you to design activities to increase each variable, including a mix of demos, BOGOs, off shelf displays, trial programs, and other merchandising activities.

Read my Ultimate Guide to Merchandising where I break down this entire process in detail.

FINANCE

Building a Strong Credit Score for Your Business

In this exciting era of business-building, countless entrepreneurs are making their mark on the American economy. There was a remarkable surge in new business openings across the United States in 2022, with an all-time high of 637,590 businesses opening their doors. 

From home and local services to the hospitality and travel industries, entrepreneurs have embraced the opportunity to pursue their dreams and contribute to their local communities. If you find yourself among this inspiring group of business builders, it’s vital to avoid a common mistake that many new entrepreneurs make: mixing personal and business finances. 

READ ARTICLE

SALES

How to succeed on Instacart Ads in 2024

In the fiercely competitive realm of grocery e-commerce, Instacart stands tall, reaching 85% of households in the USA and boasting over 8 million individual orders every month. For brand owners seeking velocity growth tactics with measurable results and full control of budget, turning to Instacart’s advertising engine unlocks immense potential.

But in a market saturated with vying products, how can your brand rise above the digital shelves and land directly in eager shoppers' carts? Fear not, fellow brand builder!

This guide equips you with the fundamental strategies and insights to dominate Instacart Ads in 2024.

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BUSINESS

Building a High Performing CPG Team

As a founder in the CPG industry, you’re accountable for every business deliverable your company creates. The following building blocks can help improve the well-being of your workers and set future projects up for success.   

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Ask an Expert: Staffing for Success: Strategies for Early-Stage Brands

As you navigate the thrilling yet challenging journey of building your brand from the ground up, one of the pivotal moments you'll encounter is deciding when and whom to hire. It’s a decision that can significantly influence the trajectory of your growth, shaping the culture, operational efficiency, and ultimately, the success of your brand.

This guide is here to walk you through the crucial considerations and strategies for staffing your early-stage CPG brand, ensuring you're not just filling positions, but building a team that propels your vision forward.  

READ ARTICLE

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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