ASK JORDAN

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💬 Kimberly Asks: How do I grow on Amazon?

🎙 Jordan’s Answer: Amazon is my favorite sales channel for CPG brands as it quickly helps you identify how much consumer demand your product has in the market (Read here).

But it can also be hard to break through the noise. The best way to grow on Amazon is to spend at least 3-6 months focused on optimizing the platform and constantly improving. What does that look like?

• Build product listings optimized with keywords based on what consumers are looking for from similar products.

• Fully build out conversion optimized images, descriptions, and Premium A+ Content.

• Get at least five, 5 star reviews on each product.

• Run automated Ads starting at $5/day.

• Move the best performing keywords into Phrase, and then exact match ad campaigns

• Take all the best performing keywords and add them to your product listing.

• Repeat and iterate on this process until you start building momentum!

BRANDING

Ultimate Guide to CPG Packaging Design

Packaging design plays a pivotal role in how a product is perceived and ultimately, how it performs in the market. The first impression a consumer has of your product is largely influenced by its packaging – it’s what catches their eye in a busy store aisle or on an online marketplace, making it a crucial aspect of your brand’s initial communication.

In this guide we’ll break down all the key elements that you’ll need to consider when creating CPG packaging designed to fly off the shelf.

READ ARTICLE

FINANCE

Beneficial Ownership Information Reporting Requirements

As 2024 has officially begun, the questions have only increased surrounding a new not-so-tax-ish reporting requirement for the majority of small businesses. If you are confused (or just finding out) about the Corporate Transparency Act and Beneficial Ownership reporting, this is your must-read. We have compiled your FAQs and details.

READ ARTICLE

SALES

Increase Amazon Sales 300% with Premium A+ Content

As you’re well aware, Amazon is where it’s at for meeting your customers. It’s packed with tools to get your products noticed and flying off the virtual shelves. But let’s cut through the noise: Premium A+ Content is your not-so-secret weapon to make your brand pop and sales soar on Amazon. 

READ ARTICLE

BUSINESS

When to Seek Fractional Expertise for Your F&B Company

While working from home, contracting, and freelancing have become commonplace since the pandemic,  hiring dependable, experienced staff is as challenging and time-consuming as ever.  This is backed up by a 2023 Manpower study that indicates 77% of firms surveyed are struggling to fill open roles.

Below, we’ll explore what we mean by fractional talent and look at the top five signs that your company would benefit from a fractional expert.

READ ARTICLE

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BRANDS

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PARTNERS

FOR PARTNERS

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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