ASK JORDAN

Ask your questions here to get an answer in a future newsletter. 

💬  Alexandra Asks: What’s the best approach and techniques for an in store grocery demo? 🎙 Jordan’s Answer: In-store demos are a really effective way of introducing your products to shoppers, but can be very expensive and time consuming. So the goal is to maximize the effectiveness of each one? 

Here’s a 3 steps process to follow:

1) In-store: Focus on your hook, story, and offer to get the purchase. It’s best to collect their email or phone number in exchange for a discount.

2) After-Event: Create an email or SMS welcome flow introducing them to you and your brand.

3) Build Fans: The key is to incentivize them to make a second purchase, and eventually add you to their weekly shopping list.

Check out this infographic made by Promomash which details this process: https://www.foodbevy.com/3-steps-to-effective-grocery-demos/

FINANCE

Breaking the Cycle: How Small CPG Businesses Can Navigate High-Interest Debt

Stephanie launched her business with a passion for offering healthier, sustainable snack options. However, Stephanie's journey in growing her brand uncovers a critical challenge that is all too familiar in the small CPG world: the struggle with high-interest debt. It began with an initial loan to get her production off the ground. As the business expanded, the need for  manufacturing equipment, larger inventories, and extensive marketing efforts led her to take on additional loans and lines of credit, each carrying higher interest rates.

READ ARTICLE

SALES

5 Sales and Order Management Strategies That Will Transform Your Business

Mastering sales and order management is crucial for your business’s success. Once you get an order, it’s important to get it accurately delivered and get you paid on time. Let’s dive into five essential strategies that can transform how you handle sales and orders, ensuring you improve your cashflow.  

READ ARTICLE

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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