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This is a topic I talk about all the time... getting your product to actually sell off the retail shelf.I launched TeaSquares in 87 Mariano's grocery stores...and they didn't sell. Why? Because I thought all I had to do was get the product on the shelf and the grocery store would sell it for me.I was soooo naive. As brands, we not only have to create the product but also drive traffic to retailers at launch. Gone are the days when you can just get the product on shelf and it will move itself. If I were to do it all again, I would launch new retail accounts with Social Nature.They have an awesome program to drive targeted customers into the store to buy your product. It's the easiest way to sell out at launch. Yes, you do pay consumers to try the product for free, but this is a worthwhile investment because:1) Targeted Trial - you have a strong chance of converting those trialers into customers (those that go through the effort have a high interest and will repeat if they like your product).2) Velocity - Your product rings through the register and the retailer will be incredibly impressed with how fast you sell out at launch. This is key for getting off-shelf placement and free endcap displays.3) Repeat Purchases & Engagement - Measure purchase intent and include additional offers like BOGOS so new consumers can try other flavors and build the purchasing pattern where they shop. Include a social contest to expand your brand reach and social sharing.

4) Product Reviews & Shopper Insights - Generate thousands of reviews that you can syndicate through your own website and other e-commerce platforms. Get amazing insights from real consumers to help you optimize your product marketing strategy and support buyer meetings! 

5) A real shopping experience - Qualified consumers are guided to pick up products right off the shelf and put them in their basket, making the propensity to buy again much higher.Like I said, this is a triple win. A win for your brand, the retailer, and a customer.Let me know if you're interested in learning more and I can intro you to their team.Jordan BucknerFoodbevy