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Recap: Keys To The Midwest
Replay 📺: Key's Succeeding with Grocery in the Midwest
, Replay our two latest webinars in case you missed them.

Selling in grocery stories is different in every single region, and Chicago and the Midwest have particular nuances that every CPG brand should know. Join me as Tina Adolfsson and I talk with industry legend, Don Fitzgerald on the launch of Dom’s Market and Kitchen, Chicago’s new innovative food hub. Don was previously the Group VP of Merchandising and Marketing for Mariano’s, another pioneering midwest grocer which was acquired by Kroger.
YOU’LL LEARN
How Dom’s Kitchen and Market is adapting to the changing grocery landscape
How to succeed in grocery in the midwest
What merchandising strategies work for CPG brands
How to stand out from the shelf
What are the hottest product categories

Chicago and the Midwest are a stronghold for the Natural Products Industry, but it’s evolved over the past few years. Chicago has expanded from hometown Big CPG companies like MARS Wrigley and Tyson to RxBar and Simple Mills.
Join us for a conversation with three founders to learn how Chicago and the Midwest have evolved as a natural products hub, who are the best retailers and distributors, and how to be successful in selling into this market.
PANELISTS:
Tina Adolfsson – Survey.com
Joel Warady – Catalina Crunch
Perteet Spencer – Ayo Foods
Emily Griffith – Lil Bucks
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