The Online Community for Food and Beverage Startups

   FOODBEVY       FOUNDERS CIRCLE   

Hey , 

Happy Monday! A few weeks ago I shared a survey asking for your help with our 2023 Foodbevy Roadmap, and I was so excited to read your feedback. Creating and building the Foodbevy community has been a joy over the past few years and I can't wait for what's to come this year.Overwhelmingly the most requested feature was a way to connect with other founders 1 on 1.Building a company is hard and for most founders it’s lonely.The emotional tollThe fleeting winsThe lack of supportNot having people who know what you’re going through.The constant rejectionIt’s all tough.That’s why I’m building Foodbevy Founders Circle, a way for founders to connect with other founders in trusted small groups to help get through the bad times and celebrate the good.You’ll be hand matched with 2-3 non-competitive founders so you can have a trusted pod to build your business.

• Moderated small group meetings on a regular schedule

• A trusted group of peers where you can share private information

• Share business problems and brainstorm solutions.

• A support group of other founders going through the same things you are.

• Match with non-competitive companies at your same stage.

• Topical conversations (manufacturing, marketing, sales, fundraising)

• Continue the conversations in your own private group Slack channel

Is this something you’d love to join? Signup below to join the waitlist for our new program launching in February 2023.

WEEKLY UPDATES

   CFO SUPPORT FOR EMERGING BRANDS  

Looking to get a hold of your finances but can't afford a CFO?myPocketCFO is building a digital CFO for emerging CPG brands. Alice built the service to support accounting, analytics, reports, forecasts, integrated financing, and capital options.Trusted by:- B.T.R Bar- Nemi- Twrl M!lk Tea- KindrootTry out their financial services for just $99 for 3 months (a Foodbevy Special), then just $199/month after. Click here for an introduction.

   Instacart Rolls Out       New Advertising Features  

If you're looking to invest in retail, Instacart is a key partner to drive trial and sales. Over the past 2 years, they've invested heavily in their advertising platform, making it very easy for emerging brands to reach new customers. Now, they've rolled out even more new features. Read more about them here. 

Sponsored:

   Bespoke innovative and operation solutions       for growing food and beverage brands   

No matter what stage you're in, as a food and beverage founder it can be overwhelming and sometimes stressful to manage all the pieces. JPG Resources has been in your shoes and know what you’ve been up against. They provide end-to-end services to help fill the gaps and give you the opportunity to focus on what you know and love.They've experienced it and solved it for over 200 emerging and global CPG brands – you can rely on them to relieve some of the pressures that come along with being a founder and drive results that save you time and money. Services include:

• Innovation strategy & process

• Consumer and market immersion

• Product formulation & optimization

• Contract manufacturer search

• Fractional supply-chain management

• Food business creation strategy

• Founder to founder coaching

At JPG, our mission is to help you grow your brand and reach your business goals. Book your free 30-minute consultation to discuss how we can help. We’ve been in your shoes, and know what it takes to build a brand, so let us give you the support you deserve.

   MANGE AND MEASURE TRADESPEND  

Do you have a grasp on your promotions and trade spend? Check out Promomash to access actual product sales, shipment and trade spend data within a single platform to inform better decision-making and improve profitability.

STARTUP TO SCALE PODCAST

77. Driving In-Store Sampling with Digital Sampling

More and more brands are shifting to investing in retail growth over their e-commerce sites as consumer trends lean back to in-store purchases for CPG products. In today’s conversation I’m going to explore how to connect your digital marketing strategy to offline trial and customer research.Listen on Apple Podcasts or Spotify

DISCOUNTS

Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000

NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.

Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services  use code FOODBEVY.

Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community.