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- [Re-sent] Weekly Updates 06/26/23
[Re-sent] Weekly Updates 06/26/23
🚀 Tasty News in CPG In Case You Missed It...
The Online Community for Food and Beverage Startups
Hey ,
It's Fancy Food week! I'm excited to see so many founders out getting their products into the hands of buyers, distributors, and potential customers. In case you're wondering, I'm not at the show this year. I'd love for you to be my scout and share any new/interesting things I should know about! If you're not at the show, fear not! This week I have some great news and resources for you!
😋 This Week in #CPG
A roundup of CPG news that happened last week brought to you by Amber Caro
➡️
launched in 84
locations! (
)
➡️
kombucha is now available in 160
stores across Colorado and Texas! 🎯
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has partnered with
to offer a refined sugar free & top 9 allergen free chocolate source! 🍫 (
)
➡️
has launched TiNDLE TrueCut and will be debuting TiNDLE wings and breakfast sausage at NRA booth in south hall # 1674. (
)
➡️ Next Day Beverages is now partnered with Morning Distributors to offer their bev to the NYC market. 🏙 (
)
➡️
has re-branded! Check out the beautiful new packaging. 🎉 👀 (
)
➡️
has expanded from a 10-store test with
Dallas to a rollout at over 1,000+ select stores this summer! (
)
➡️
is launching their pint-sized ice cream mixes in under 3 weeks! (
)
➡️
has expanded from their
test to a nationwide rollout! (
)
➡️
won 🏆First Place🏆 in the highly competitive Pitch Competition at the The
(KET) Foundation Alternative Protein & Food Tech Show 2023! (
)
➡️
Five Cheese Ravioli is now available in
in Colorado, Hawaii, New Mexico and Los Angeles! (
)
➡️
just launched at over 500
across the United States! (
) 🤩
➡️
milk teas + boba are now available on
- the largest Asian and Hispanic Grocery Store in North America!
PLUS starting in June, they will have a new flavor available (Ube Milk Tea!) in an exclusive partnership with author Ruth Chan!
Their Limited Edition cans feature a special Twrl AR (augmented reality) filter created by the talented Mistuko Ono in collaboration with Meta Prosper and Meta Spark. (
&
)
JOYFUL CO. REDESIGN
SELLING ON AMAZON
As you may know, I've very pro-Amazon for brands and I'm already planning to launch Joyful Co. simultaneously on our own DTC and Amazon. Why? Customer discovery is huge on Amazon for people who are looking to buy something, but don't know what. This is HUGE for new brands as you can quickly get in front of people who are looking to buy. Now, I feel pretty comfortable launching on Amazon, but I'm not great at creating standout creative images. So this week I turned to my friend Daniela Bolzmann, founder of Mindful Goods. She's my go-to for creating kickass looking and conversion-optimized Amazon images. She'll be helping me develop my visual strategy and creating A+ content. I can't wait to show you the results.In the meantime, check out this ULTIMATE AMAZON SWIPE FILE she put together of inspiration content. It's top tier work.
WEEKLY UPDATES
KEY INGREDIENTS Sari Kimbell, business mentor inside Foodbevy and founder of Food Business Success, hit #1 on Amazon with the release of her book, Key Ingredients: How to Turn Your Passion Product into a Profitable Business. Her book is perfect for just an idea or early stage entrepreneurs as a roadmap and the final chapter is filled with mindset strategies and productivity hacks that can benefit a founder at any stage.
To celebrate, Sari is hosting a book launch party on July 6th with giveaways including a 4-pack of VIP 1:1 calls. Visit KeyIngredientsBook.com to get all the details.
AFFORDABLE ACCOUNTING FOR CPG BUSINESSES
If you're working with your family accountant to manage your CPG accounting, they may be making a TON of mistakes. Why? Inventory businesses are much different from others, and you need to find accountants who not only know Inventory Management, BUT also E-Commerce.
That's why you should check out Unloop. They specialize in accounting for modern CPG Brands and are super affordable, starting at just $299/month.
STARTUP TO SCALE PODCAST
123. Liquid to Lips: Building a Beverage Brand with Ruby Hibiscus
Building a beverage brand is one of the toughest categories in CPG. The order MOQs are high, competition is fierce, and the heavy product makes DTC challenging. So how do you succeed?I invited Noah Wunsch, founder of Ruby Sparkling Hibiscus to share how he approaches building the brand, which involves an extensive field marketing plan executing 15-30 demos across the country each week. These in person events are an integral part of the brand’s research, development, and evolution.
Listen in to learn Noah’s formula to building a great ground game and getting liquid to lips.
Listen on Apple Podcasts or Spotify
LINKEDIN POST OF THE WEEK
DISCOUNTS
No Revisions offers marketing services for startups at prices anyone can afford. Save 20% off with code FOODBEVY.
Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000
NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.
Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services use code FOODBEVY.
Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community.
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