Hey , 

Happy Monday! I hope you have a great start to the week coming up. This week I want to share some practical insights on creating a high-converting e-commerce site. Last Friday I hosted a webinar on this topic with Brandon who's the founder of ElectrIQ Marketing. He shared amazing recommendations that you should implement on your site.

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When optimizing your website, you need to communicate the best information to your potential customers at the right time. Today we'll discuss:

• The Core Components of a High Converting Homepage

• How to Increase AOV

The tips below are a summary of Brandon's presentation.

You can read the full version here

.

The Core Components of a High-Converting Homepage

Top Banner & Navigation

• Clear CTA - this is the first thing visitors will see and interact with.

• Low-hanging fruit to A/B test this by simply changing the copy.

• Easy to use mobile navigation.

Hero Section

• Make sure to have a strong hero image and CTA as well as a header and sub-heading that focuses on the product and what it offers or solves.

Shoppable Section

• Ability to add products directly to cart from the homepage.

WHY?

• Include why your product is right for the visitor.

Subscription

• Layout the perks of your subscription program. Typically these are 3-5 icons with explanatory copy (Heading & Subheading).

Social Proof, Reviews & Press

• Showcase how your customers love your brand with reviews as well as imagery from social.

• Include the logos of recent press mentions.

• Oftentimes we’ll combine these into one or two sections.

Retailers

• Showcase which retailers carry your product.

Comparison

• Don’t be afraid to show how you’re different than your competition!

Ingredients

• Especially for products that differentiate themselves with their ingredients, make sure you have a section that showcases what makes your products special.

Footer

• The usual newsletter signup and social links.

Increase AOV

Selling CPG products online is tough because the average Average Order Value (AOV) for a product can be $5 - $35, while most profitable e-commerce sites see AOVs of $100. Here are some tips on increasing your AOV with simple nudges.Bundles, Cart & Checkout

• Use a tool like Simple Bundles to merchandise your site in different ways and to increase AOV.

Slide out cart upsells with add to cart functionality

• Opportunity to create rule based upsells.

• Upgrade to Subscribe & Save

• FREE SHIPPING THRESHOLD! Or Gift With Purchase thresholds.

In-checkout upsells with add to cart functionality

• Opportunity to create rule-based upsells.

• Upgrade to Subscribe & Save.

Post-purchase 1-click upsell

• Can build logic to show multiple upsells in a row depending on what is accepted or declined.

Take a look at the full presentation to learn more about:

• Landing Page Strategy

• The Complete Tech Stack for Shopify

• SMS Strategy

• Subscriptions

Link to Full Presentation

Jordan Buckner

Foodbevy

WORKSHOP: HOW TO STRATEGICALLY USE RETAIL E-COMMERCE

Did you know that 45% of all online grocery orders are through In-Store Click and Collect programs? While most founders think of e-commerce as direct from the brand, most consumers still prefer to shop with their favorite grocery stores for at-home and in-store delivery. Join me for a workshop with Louis Condon about how to maximize sales through these channels by enabling your customers to get your products where it’s most convenient for them.

YOU’LL LEARN:

1. Run your retail e-com like DTC — optimize ROAS for campaigns in real-time, build custom and lookalike audiences, run A/B tests, optimize campaigns for conversion, retarget abandoned carts, etc.

2. Create a Store Locator that actually helps consumers buy — Manage your eComm inventory availability

3. Increase sales velocity— Run campaigns to specific retailers to increase velocity

GET WHOLESALE INVOICES PAID ON TIME AND SAVE $45K

Every seasoned CPG founder knows – you build your brand selling D2C, but you build your business selling wholesale. Once you find your product-market fit, focusing on expanding your wholesale business can give you considerable upward momentum. 

Streamlined eliminates the back-office work that goes with scaling a wholesale operation. It makes invoicing simpler and ‘streamlined’.

Here’s how it works:

1. Create an invoice or link your Shopify to import all wholesale orders into Streamlined.

2. Streamlined sends out send out invoices with automatically generated payment instructions. Your customers see all the traditional business payment methods including bank transfer and paper checks.

3. When payments are received, Streamlined processes the payments on your behalf and automatically matches them to the invoice! It’s truly impressive when you think cases like overpayments, underpayments, payments for multiple invoices, etc are all handled for you.

Ori Zohar

, founder of Burlap & Barrel says "Streamlined makes our invoicing simpler, faster, and so much easier to manage. We've been saving time and getting our invoices paid faster since we switched over."

As an exclusive for the Foodbevy Community, we’ve partnered with the Streamline team to create a special offer. You can sign up and try Streamlined FREE for 12 months. That’s a saving of $45k/year in bookkeeping costs alone. Request an intro below to learn more and get the discount.

GUIDE TO CHICAGO RETAIL LANDSCAPE

Are you looking to launch in Chicago Retail? Check out the Greater Chicago Retail report we put together with Trax, which outlines the top grocery retailers in the Chicagoland area. 

NEW PODCAST EPISODE: 36. Finding Success 2 Coffee Companies Later with Zach Frantz

When Zach founded Wildland Coffee, he already had the experience of launching and closing a previous coffee company.  He made a ton of mistakes the first time around, but learned from them and was able to create an even better business. Join me for a conversation with Zack as we discuss coffee, failed partnerships, building a Profit First business, and more.

Listen on Spotify | Listen on Apple Podcasts

DISCOUNTS

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

Get 10% of their services 

 use code FOODBEVY.

- Amazon Brand Success Academy 

is your go-to source for succeeding on Amazon. Learn everything you need to adapt in the changing environment.

Foodbevy members save 50% off the course

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction

- Chop 

is a

rebate platform

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

Save over $600

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

 a free financial assessment + Foodbevy Members get 20% off services for one year.

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

Receive $2,000 in free credits

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

Jordan