Hey ,

Happy New Year! While the calendar changed, it feels like more of the same. Founders I talk to are all expecting this year to be a mix of opportunity and uncertainty as nothing's really challenged. To make progress, take the time to plan your strategy for 2022, then focus and execute.

Jordan

PS. If you were forwarded this newsletter, please 

click here to subscribe

. 

2022 STATE OF THE CPG FOOD AND BEVERAGE INDUSTRY SURVEY

Want to know how your CPG Brand benchmarks to others? Complete our 2022 State of the CPG Food and Beverage Industry survey to find out.

This survey is designed to give you an overview of key benchmarks including average unit velocities per category, retail distribution, e-commerce repeat rate, and so much more to help you plan for 2022.

As an extra kicker, the first 20 companies to complete the survey will get $5 through PayPal.This survey is for brands only.

CREATE THE ULTIMATE BRAND VIDEOS

Check out this awesome video that our friends at

Skalawag Productions

made for Chomps. It does an awesome job at highlighting their company. If you don't know, Skalawag does full-service video strategy and production for Food and Beverage brands. Interested in getting help? 

GET YOUR PRODUCT MOVING OFF THE RETAIL SHELF

Selling off the shelf is the hardest challenge as a CPG brand. High velocity will solve almost every problem, from opening new retail doors to securing investment. But it doesn't just happen like magic. That's why you should use

Promomash

to develop an effective on-shelf sales strategy and create a repeatable high-velocity process.

How Promomash Can Help:

• Trade & Deduction Management Plan and optimize Trade Promotions, Key Accounts and Independent Channels, and streamline settlements and deductions.

• Field & Event Marketing Management Plan, staff, execute, and analyze in-house and agency-led field marketing: in-store demos, events, online activations, influencer programs and more.

• Field Sales & Broker Management Stay connected with your field rep and broker teams, get visibility into store visit details, and gain actionable performance insights.

• Brand Ambassador Recruiting & Training Find the right ambassador talent to represent your brand, and train them online to tell your story and sell your products consistently.

Get a

FREE 30-minute CPG Retail Promotion assessment and consultation

with Promomash founder Yuval focused on YOUR company and brand’s retail promotion scenario. Visit

go.promomash.com/foodbevy

to learn more.

STARTUP TO SCALE

26. Succeeding in Thrive Market with Jason Bidart

Thrive Market is one of the fastest-growing e-commerce grocery markets for natural products. Join me for a conversation with Jason Bidart, Thrive Market's Senior Director of merchandising for food. We discuss: 

• Thrive’s consumers and what types of products are they looking for.

• How has Thrive’s business changed this year and what are their plans for next year.

• What categories are seeing the most growth

• What are some of the most successful products and what do they have in common

• How to submit your products for Thrive Market

Listen on Spotify | Listen on Apple Podcasts

DISCOUNTS

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

Get 10% of their services 

 use code FOODBEVY.

- Amazon Brand Success Academy 

is your go-to source for succeeding on Amazon. Learn everything you need to adapt in the changing environment.

Foodbevy members save 50% off the course

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction

- Chop 

is a

rebate platform

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

Save over $600

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

 a free financial assessment + Foodbevy Members get 20% off services for one year.

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

Receive $2,000 in free credits

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

Jordan