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  • [Re-sent] Weekly Update August 16th

[Re-sent] Weekly Update August 16th

Weekly Opportunities For Food Businesses

August 17, 2021

Hey ,

I hope you've reading this e-mail with a smooth cup of

new personal pour-over coffee and planning out your productive week using

productivity planner, the only todo list I've ever used that's stuck.

As always, this week I've curated some really cool resources to build into your business this week. Enjoy.

WORKSHOP: HIGH-IMPACT STORYTELLING

Wednesday, August 18th at 11am CT | Free for Foodbevy Members or $25Do you have a solid strategy to move products off the grocery shelf? Most brands focus so much energy on getting to the shelf that they don't have a solid plan to sell it off the shelf. Most retailers only give you one chance to succeed, so you better have a plan in place to get your product moving. Christie Lee from Nourishing Food Marketing is joining me for a workshop all about driving grocery velocities for your CPG Brand.

  YOU'LL LEARN

  • How to build a shopper marketing calendar and budget

  • Creating a repeatable new store launch plan.

  • Out of store marketing techniques to drive customers into stores.

  • How to think about retailer-specific marketing programs

  PANELIST

THE ULTIMATE KLAVIYO FLOW SETUP GUIDE

Klaviyo is the best email marketing platform for Shopify brands hands down, but it won’t set itself up! In this video I’ll walk you through the Shopify and Klaviyo integration, all of the email automation flows you need for your Shopify website, and 3 additional subscription-specific flows powered by the ReCharge and Klaviyo integration.

I’ll also touch on how to build emails in Klaviyo with dynamic content and how to utilize Recharge quick action links. We will use REAL examples that we’re implementing day in and day out for our clients at electrIQ marketing to generate ROI increases month-over-month in their accounts.

And here's the link to our free e-commerce audit if you'd like my team and I to take your account through an intensive audit where we'll provide our recommendations for improvement: https://www.electriqmarketing.com/free-ecommerce-audit-strategy-deck

DEDUCTION MANAGEMENT FOR CPG BRANDS

Are you getting ran over by distributor deductions? 

When running my last brand, I didn't realize how important it was to analyze my deductions regularly and kind of just paid the cost. When I finally sat down to look at the total sum, 30% of everything we sold KeHE was getting charged back as a deduction! 

That's why you should hire the team at

so this doesn't happen to you. Their new deduction services are top-notch, on top of their full accounting and bookkeeping servics.

NEED HELP AS A CEO?

CEO at Large is a leadership service for those companies who aren't yet ready to invest in a full-time salaried CEO or General Manager.

Hi, I'm Stephanie. I set up my service to help take the overwhelm off the shoulders of founders who are no longer feeling the magic that got them to move forward in business in the first place. I can help pick up that load so you can stay focused on doing the parts you love.

All About You

You had a terrific idea. You are one of the rare ones who dove in.

You invested a ton of money, heart, and effort. That's cost you time with the people you love most. You've done most things right. You've learned a few lessons.

You need some help but aren't quite ready to take on a full-time executive team.

The Important Stuff

You have something to sell.

You're generating cash flow or you have raised capital.

Investing in your business will not put your well-being at risk. You are ready.

You're the founder, creator, president, general manager, or head decision-maker: you're the one doing too much.

 *NEW MEMBER BENEFIT* FOODBEVY INFLUENCER PROGRAM 

I'm super excited to announce our new member Foodbevy benefit that allows you to get your products in the hands of influencers for FREE.How It Works

  • We have partnered with 250+ influencers interested in healthy, better-for-you products. All of the influencers have followings of 5,000+.

  • You can choose how many influencers you'd like to target and each influencer has the option to accept or decline each product, giving you insight as to which product(s) each Influencer is organically interested in sampling.

  • Influencers can also choose to engage and "wish list" products from our catalog and you can choose whether or not you would like to send product to each Influencer who is requesting the item(s).

  • Influencers are not obligated to post your product, but they often will share on their stories.

  • Must be a paid Foodbevy Member

Influencers

Here are some of the influencers we can send product to

ARE YOU USING SOCIAL ADS TO YOUR FULL POTENTIAL?

52% of all online brand discovery happens in social feeds. Your competitors are there. Your audience is there. You should be too.

The power of social ads lies in the incredible targeting abilities – arguably, the most advanced audience targeting technology that exists in marketing. With this targeting power comes retargeting.

Through building a full funnel across paid social, you can hit multiple consumer touchpoints and tailor your messaging to fit where they’re at in their buying journey.

Whether you’re just starting in paid social or are already running campaigns, we’ve got a few killer tips:

  • Define your objectives (brand awareness, website traffic, conversions, etc) and your KPIs so you can measure how you’re doing in achieving those goals

  • Segment your audiences based on how familiar they are with your brand and speak to them differently

  • Use Lookalike audiences to let the social platforms work their magic and find consumers just like those who already love your brand

  • Create a list of barriers and pain points that your offering can solve and/or questions that your ideal customer wants answers to

  • Lean into social proof in your messaging. The more you can let your loyalists sell for you, the better.

Hart & Highland

is a marketing & creative studio dedicated to helping CPG brands create a highly effective marketing ecosystem because ROI looks good on everyone. ;) They’re offering a 30-min discovery session with a custom proposal to meet your highest priority marketing and creative needs.

DISCOUNTS

- Riser Design 

is an awesome branding and packaging design company that works mainly with food and beverage companies.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

- RangeMe

is used by hundreds of retailers to source products. If you use RangeMe,

- The Creative Exchange 

is a social media agency designed for CPG. If you need help on social, they are offering all Foodbevy members a

- WeStock 

allows you to identify where your tribe would like to purchase your products in retail. 

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

- Hubspot 

is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

The Foodbevy Team

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