Hey , 

Happy Monday! I hope you have a great start to the week coming up. Looking for some sweet and salty snacks to start the week? Try our new

Good Food Brands box

. 

Have you ever tried explaining your product (or someone else's) and received a blank stare back? Or worse yet kept tripping over your own words? This week I want to help you hone in your Unique Selling Proposition -- or USP. 

PS. If you were forwarded this newsletter, please 

click here to subscribe

. 

A USP is a simple way of explaining what your product is, who it’s for, and what makes it different. It's important to have a crystal clear USP so that you can communicate the right information to the right customer at the right time. This is useful for consumers, retailers, distributors, partners, and investors. 

Here’s an example Unique Selling Proposition for Justin’s Nut Butters:

Justin’s are a variety of nut butters…

For fitness-focused adults…

Who are looking for natural protein foods …

That are simple, healthy, and clean. 

Unlike traditional nut butters like Jif or Skippy,

Justin’s nut butter come in squeezable on the go packs with sustainably sourced ingredients and made with no added sugar. 

Let’s breakdown how this value proposition is structured so you can write one for your products. 

[Product name] is a [category frame of reference]

For [target customer]

Who wants/needs [compelling reason to buy]

Which provides [main benefit]

Unlike [main competitive product]

[product name] has/is [key differentiation]

This simple format explains everything you need to know about your product. Use this Value Proposition internally and with agencies and consultants. You’ll want to tweak the language when talking with customers. Want to test your USP? Reply to this e-mail with the USP for your product and I'll write you back with feedback!

Jordan Buckner

Foodbevy

NEED TO INCREASE VELOCITY? 

Launching in retail is very exciting, but many times your product doesn't sell as fast as you need it to. Talk to my friend Chris at Promomash to learn how they can help you increase velocity.Watch our webinar from last month on How Not To Fail at Retail CPGHow Promomash can help:

• Promotion Planning

  • One comprehensive place to plan and manage your entire trade promotion spend. Create and manage your promo calendar by account, view profitability projections, project accruals, and arm your sales team for better negotiations.

• Deduction Management

  • Maximize receivables and minimize hassles with turnkey Deduction Management Services.

• Field Marketing Management

  • Whether engagement happens in-person or online, Promomash let's you manage field marketing smarter and focus on scaling your program for growth.

LOOKING FOR INNOVATIVE PACKAGING?

Levitskie Creative and Spoonfuls have teamed up to spread the word about an innovative way to reduce packaging and plastic usage, while making liquid product measurement and dosing easier! 

Spoonfuls is a unique cap with a built-in spoon utilized with spouted pouches. With applications in home cleaning products, over-the-counter medications, baby food, and beauty, Spoonfuls closures make it easier for customers to use your products 

correctly

, ensuring the best possible user experience. These caps are also a green solution, offering significant plastic reduction, monomaterial composition, reusable and refill opportunities, BPA Free, PVC Free, plus many other sustainable benefits, as well!

This value-add system and stand out packaging design is ideal for purees, yogurts, specialized nutrition for the infirm or elderly, herb and cooking pastes, nutraceuticals and supplements, over-the-counter medicines, detergents, cosmeceuticals, and topical therapeutic aids.

If you want to stand out from the competition, contact Kristin at 

[email protected]

, for how you can become part of the Spoonfuls packaging design revolution!

SUSTAINABLE DESIGN THAT IGNITES POSITIVE CHANGE

Mindful & Good

is a socially conscious design studio committed to honest, effective and stunning creativity that ignites positive change. We are experts in sustainable design that creates the space for your brand to evolve, grow and become wildly successful.

We Design, Evolve & Grow Socially Conscious Brands

We work with natural, organic and purpose-driven businesses in food & beverage, agriculture, health & wellness and sustainability. From start-up ventures to Fortune 500 companies, we help to define and grow your brand to best resonate with conscious consumers.

We serve as your design partner helping your business with brand strategy and positioning, branding, sustainable packaging, print and digital that draws attention, opens minds and drives sales while doing good along the way.

Foodbevy Members save 20% off their first project!

GET TRAINED IN MODERN CPG MARKETING

UMAI’s Consumer Goods Growth Course

 is THE proven roadmap you need for CPG marketing success. In the 92-video, on-demand course, you’ll learn how to build an email, social media and social advertising plan from start to $$$. Plus, you’ll have lifetime access to their community which includes their Slack channel for lifelong support and quarterly industry expert calls to help you continue growing your business.

Here’s what members are saying about the Growth Course:

“Our ad campaign was converting at under $4 after using the tactics in the course, and our email marketing open rate nearly tripled to 35% and our click through rate went up to 3.7% from <1-2%!” 

-Holly S.

“After I took the course, I gained a ton of new followers and engagement, had my first piece of press, AND had 2 immediate new customer sales with high average order value!”

- Carla B. 

Interested in joining the 

Consumer Good Growth Course

? 

Sign up here

 to learn more about UMAI’s marketing methods with a free 30-minute Masterclass!

 Plus, be sure and stay until the end of the class to get a limited $300 off discount to join UMAI’s Growth Course + community!

NEW PODCAST EPISODE: 39. How to Succeed at Target with a Former Buyer

Are you interested in selling at Target? I talk with Ryan Rogers, a former Target buyer who spent 18 years working at the company.  Ryan now runs Retail Optics, a consultancy to help CPG brands navigate their sales and growth strategy.We discuss:

• The size of the grocery business at Target

• Customer shopping behavior

• The best way to pitch Target buyers

• How to succeed on shelf

Listen on Spotify | Listen on Apple Podcasts

DISCOUNTS

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

Get 10% of their services 

 use code FOODBEVY.

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction

- Chop 

is a

rebate platform

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

Save over $600

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

 a free financial assessment + Foodbevy Members get 20% off services for one year.

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

Receive $2,000 in free credits

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

Jordan