, You're Invited:

Friday, July 9th at 11am CT | $25 or Free for Members

Selling into grocery accounts is a grind. Learn proven techniques from CPG Sales Expert Brighton Litjens on his strategy to close more sales with buyers and nurture those relationships for off-shelf placements. Brighton currently does sales at Blue Lotus Chai and has a month's long streak of selling into 1 new store every day. Best part is that he's currently using these techniques so he knows they work.

YOU'LL LEARN

• How to prospect for new retail customers

• The strategy to close 1 new store/chain a day

• Promotions and marketing support that work

• How to pitch to buyers over phone / zoom

• Maintaining relationships with every single store you sell into

Selling in grocery stories is different in every single region, and Chicago and the Midwest have particular nuances that every CPG brand should know. Join me as Tina Adolfsson and I talk with industry legend, Don Fitzgerald on the launch of Dom’s Market and Kitchen, Chicago’s new innovative food hub. Don was previously the Group VP of Merchandising and Marketing for Mariano’s, another pioneering midwest grocer which was acquired by Kroger.

YOU’LL LEARN

• How Dom’s Kitchen and Market is adapting to the changing grocery landscape

• How to succeed in grocery in the midwest

• What merchandising strategies work for CPG brands

• How to stand out from the shelf

• What are the hottest product categories