PMMI Dedicated 2

Hey ,

Are you looking for top-notch educational sessions and to meet CPG advisors?The Emerging Brands Summit is coming up on October 23rd in Chicago and is designed to help emerging brands scale their business.Here are some of the awesome sessions you can attend:How to Translate a Brand Promise into PackagingNike, Lego, Starbucks. Presenter Stanley Hainsworth mastered the art of brand storycraft while serving as a creative lead at these iconic brands. Now the CCO of Tether, Hainsworth provides branding and design for big name clients like Google, Pepsi, Under Armour and many others.How do you create a brand experience through the ultimate product touchpoint – your packaging? In this session, you’ll learn how to think like a consumer. Discover how to map the desired customer journey for your products, while overcoming operational obstacles. Stanley Hainsworth shares his creative genius in this exclusive session … not to be missed!How to assemble the CM&P puzzle CPGs are increasingly teaming up with contract facilities to solve a variety of operational challenges. If your brand is considering a contract manufacturer and packager (CM&P), you won’t want to miss the Emerging Brands Summit panel discussion: “Piecing Together the Co-Man/Co-Pack Puzzle: Find the Answers You Need”, moderated by Carl Melville of the Melville Group. You’ll find key information to streamline your search and build a rewarding partnership.Thinking of Self-Manufacturing? Considerations to help you decide.Michael Sigel, the former COO of functional beverage company So Good Brand, draws on his considerable experience in a presentation on the self-manufacturing decision.Is your brand is analyzing the pros and cons of outsourcing vs self-manufacturing? If so, this session is for you. Presenter Michael Sigel, former COO of So Good Brand, has also led strategic impact projects for Red Baron, Freschetta, Mrs. Smith Pies, Jack Links, Advance Auto Parts and Sony Music. He’s an innovative entrepreneur, skilled in planning, brand building and revenue generation, and shares his valuable insights … including tips on navigating PACK EXPO!Preparing to Commercialize and ScaleLearn how systemic improvement can be baked into your company’s organizational processes. This session discusses best practices for commercialization and scaling, including supply chain and automation considerations.Labeling Crash CourseAvoid problems from regulators and private, class-action lawsuits with a basic understanding of label requirements. This session summarizes the information to be included on your label, practical advice for assuring compliance and more, plus Q & A. Launch Your Brand with Sustainable Packaging Baked InGain valuable insights from emerging brands’ experiences with sustainable packaging including the importance of developing your product and package simultaneously, integrating sustainability from the start and more. Packaging World’s Matt Reynolds presents with Paul Jenkins of ThePackHub. The Six Traits of Highly Successful Emerging Brand / Contract Manufacturing RelationshipsIn this session, participants will:• Explore the fundamentals and finer points of successful relationships• Review examples of partnerships that failed — and learn why• Learn best practices and ways to enhance supply chain relationships• Take home a companion white paper to share with your team CPG Knowledge Exchange: Lessons Learned Along the WayJoin us for an educational panel discussion between brand visionaries in various stages of growth, to hear their journey and what they’ve learned along the way. The session will be moderated by Tom Egan, VP of Industry Services for PMMI, who will ask the key question: “What is one thing you know now that you wish you knew when you started?”

• What important steps do new brands forget?

• The decision to self-manufacture, or to use a CM&P – what goes into it?

• Packaging – what drives your choices?

Want to Come?

Use comp code “FOODBEVY” for $50 off registration.

Jordan Buckner

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