NielsenIQ Webinar Recap and Article

Hey ,

Whether you're traveling to Expo East or taking advantage of some downtime, take some time to read how to create a buyer pitch that gets you on shelf.Category reviews and retailer presentations directly impact food and beverage brands’ future success. These meetings can make or break your year. That’s why creating the best buyer’s pitch should be your top priority.   

• Know your role in the category

• Know your segment performance

• Know your shopper

• Know how to tell an effective story

Jordan Buckner

PS. Want fewer e-mails?