Nielsen IQ 11/2/22

Hey ,

Have you felt the change in the seasons? No, we’re not just talking about the temperatures outside. What shift have you started to see on-shelf? This year has seen a lot of highs and lows in the CPG environment. Food and beverage brands have had to navigate everything from inflation to changing shopper behavior. Strong food and beverage brands have been able to leverage the seasonality of their sales. But many young, emerging brands based their decisions on assumptions, rather than proven data. Take a moment to reflect: Do you understand the size of the market, who your customers are, and what motivates them to buy? What about pricing? Are you aware of what your competitors are charging and what your consumers expect to spend?  With data, you can develop a viable pricing and positioning strategy to meet growth goals, expanding regional distribution and new off-premise retailers. A powerful combination of consumer and retail sales data will help you navigate the ever-changing world of the food and beverage categories. The good news? You don’t need to be the biggest brand in the category – or an expert data analyst – to get standout stats that will drive your growth. As a member of Foodbevy, you have access to NielsenIQ Byzzer, an innovative solution that helps even the smallest of brands track shifting consumer outlooks with actionable, up-to-date retail data.

Jordan Buckner

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