Nielsen IQ 10/25/22

Hey ,

Successfully launching your brand is a feat in and of itself. And earning customer loyalty is an even greater accomplishment. But how do you maintain that loyalty and attract new customers? To grow, rather than plateau, you need to keep your sights on where you’re going, not just where you’ve been.   Not sure where to go? Ask yourself: “What growth opportunities are out there within my local retail stores/region?” and “How should I price my products to maximize sales velocity?”   The answer to these questions and more lies within retail data.   Check out this post by our friends at NielsenIQ, Expansion Strategies for Emerging Beverage Brands, sharing how emerging brands like yours can use data for off-premise retail expansion. With category and market data along with consumer insights, you can strategically fine-tune your approach to pricing and positioning to increase local and regional distribution.   Read now and get access to the free Use Case, which teaches you how to:  

• Develop a strategy to start or increase off-premise distribution. 

• Build accurate consumer profiles to inform innovation and expansion. 

• Target retailers and distributors that are the best fit for your products. 

• Improve your retailer and distributor sell-in narratives with compelling proof points.  

 Ready to expand? NielsenIQ has the data you need to connect with new markets you never thought you could reach.  

Jordan Buckner

PS. Want fewer e-mails?