Nielsen

Hey ,

Is your business struggling to cope with sudden shifts in supply and demand? 

In today’s market, emerging food and beverage brands have to work even harder to keep their products on shelves and meet the changing consumer needs. From inflation to pandemics to supply chain issues, there’s a lot to consider. 

If you’re like most brands, you will still face these challenges in the post-COVID world, but continued growth is still possible. The key is to use the power of retail data to make informed, calculated decisions. 

Luckily, Byzzer, powered by NielsenIQ helps emerging brands track and anticipate shifting consumer behavior. Their actionable, up-to-date retail data can be the difference between floundering and market domination.  

Unparalleled data access fuels emerging brands looking to create smarter promotions, make efficient pricing decisions, and develop innovative products. 

Some key resources Byzzer gets you access to include: 

• Attribute data—NielsenIQ provides access to comprehensive product performance, shopper demographic, and behavioral insights around hundreds of product attributes.  

• Within the total wellness category alone, NielsenIQ has more than 5 million UPCs coded for health and wellness characteristics—10x the amount the competition offers—providing the industry’s most comprehensive coverage across categories. This level of attribute data enables brands to pinpoint sales drivers and category trends and never make trade-offs in their decision-making.  

• Vertical expertise—Knowing their importance within the emerging brand space, NielsenIQ has dedicated expertise and resources assigned to these four verticals: Beauty, Pet, BevAl, and Financial Services. Thought leadership articles, performance trends, webinars, and many resources help color what’s happening in these key categories. 

• Omnisales data—Through its Omnisales data, NielsenIQ provides a complete view of the total retail marketplace across all sales channels. This gives emerging brands the deepest understanding of their ecommerce, brick-and-mortar and click-and-collect/third-party delivery sales and share. It also helps uncover omnichannel consumer behavior trends to give emerging brands a more comprehensive look at how consumers are shopping categories online and offline. 

Even better, Byzzer offers a wide range of tools and solutions that can be tailored to fit for exact needs so you can get the resources you need when you need them. 

Here are just a few of the solutions Byzzer offers small and medium sized CPG companies: 

• Subscription Packages – They offer a range of subscription packages based on company size and budget with flexibility to ensure you get the data you need. 

• Ad Hoc Reports – If you need only a slice of data, they can accommodate. You don't need to pay for a full subscription. 

• Analytics – From granular attribute-level data to overarching category trends, they offer deep insight into CPG data. 

• Brand Score – Track your brand's overall success with a simple, easy-to-understand grade. 

• Stories – Save time and effort by using their AI-powered tool to pull valuable data and auto populate a deck for your next retailer meeting. 

Don’t let the big brands dominate the market. Get big data built for small and medium sized businesses at a price you can afford. 

Sign up for a free Byzzer Account or schedule consult today!

Jordan Buckner

PS. Want fewer e-mails?