Want fewer e-mails? Switch to only receive weekly emails here

Hey  ,

As the year comes to a close, it’s the perfect time to reflect on what you’ve accomplished and start preparing for what’s ahead. I like to use this time to plan my goals for the year to create a roadmap for myself that motivates and drives real progress.

One of the biggest lessons I’ve learned is the importance of setting empowering goals. Goals that are ambitious yet realistic, measurable yet flexible, and most importantly, aligned with what you truly want to achieve.

Here’s how I’m approaching goal setting this year:

1. Reflect on Wins and Challenges: What went well this year? Where did you fall short? Take the time to learn from both.

2. Set Priorities, Not Just Goals: Instead of chasing everything, focus on what will have the greatest impact on your business.

3. Create a Plan You Can Stick To: Break your goals into actionable steps and set expectations that are both achievable and inspiring.

If you’re looking for a framework to set empowering goals, I wrote an article sharing actionable strategies to make your goal-setting process more effective and fulfilling.

👉 Read the full article here

Let’s use this final week of the year to reflect and reset, so we can start the new year with clarity and confidence.

What’s one goal you’re setting for 2025? Hit reply—I’d love to hear about it!

–Jordan Buckner

CPG NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

• 🍫 SimplyFUEL, founded by Mitzi Dulan, has launched its Chocolate Chip Cookie Dough Protein Balls nationwide at Sam’s Club.

• 🍪 Good Word, founded by Brad Snedden, expanded its soft and chewy protein cookies nationwide in Whole Foods.

• 🥣 Gourmend Foods, founded by Ketan Vakil, introduced its Organic, low-FODMAP Chicken and Vegetable Broths at Erewhon locations.

• 🍪 Fancypants, founded by Maura Duggan, entered 144 Walgreens locations across NYC with its Chocolate Chip and Salted Caramel cookies.

• 🫙No Days Wasted, founded by Nishal Kumar, debuted its DHM Blend and Hydration Replenisher at Sobeys, Safeway, and Thrifty Foods in Canada.

🎉 News to Celebrate

• 🍫 SimplyFUEL's Mitzi Dulan shared her brand’s journey from creating protein balls for the Kansas City Royals to celebrating a World Series win and securing a national retail rollout.

• 🥗 KOOSHY, co-founded by Matt Wachsman and Jonathan W., celebrated a case study highlighting its role in growing the crouton category by 12% YoY.

• 🍅 Sauz, co-founded by Troy Bonde and Winston Alfieri, reflected on a year of milestones, including entering 5,000 stores, achieving strong sales, and raising a seed round led by Coefficient Capital.

• 🍍 RIND Snacks, founded by Matt Weiss, teased upcoming retailer launches for 2025 alongside festive holiday marketing.

• 🥤 poppi, co-founded by Allison and Stephen Ellsworth, celebrated its holiday-themed displays across major retailers like Whole Foods and Target.

• 🍌 Fila Manila, founded by Jake Deleon, announced R&D improvements to its Banana Ketchup, with a new recipe slated for early 2025.

In collaboration with Amber Caro from Marketbite.

Have news to share?

SUBMIT YOUR STORY

EVENT

Webinar: Shopify Landing Page Teardown to Improve Conversions

Join us for an in-depth teardown of Joyful Co.’s landing page to identify key areas for improvement. Learn actionable strategies to optimize your website, boost engagement, and increase conversions. Whether you’re a seasoned marketer or just starting, this session will provide valuable insights to enhance your online presence and drive better results.

Want an audit for your site? Submit a landing page or product page when you register.

Register Now

PODCAST

201. My Better Batch, Lindsay Hancock

Founded by former KIND Snacks Exec Lindsay Hancock, My Better Batch was created to make baking from scratch as effortless as possible. Lindsay did 90% of the work by sourcing premium ingredients and crafting an easy, mix-and-bake solution so customers can make cookies that taste homemade with just the addition of egg and butter.

In this episode, learn how she is starting her company and getting into retailers like Sprouts.

Listen on:

APPLE PODCAST

SPOTIFY

OPERATIONS

Ultimate Guide to Inventory Management for CPG Brands

For CPG brands, inventory management can make or break the business. Properly managing inventory ensures that products are available to meet customer demand while minimizing waste and operational costs.

This guide will walk you through the essential principles, strategies, and tools to master inventory management for your CPG business.

Learn more

BRANDING

Ultimate PR Guide for CPG Brands

Navigating the competitive landscape of consumer packaged goods (CPG) is challenging, especially when trying to capture and maintain consumer attention.

For CPG brands, effective public relations (PR) is essential to stand out in a crowded market and build lasting relationships with consumers.

This guide covers the key aspects of PR for CPG brands, helping to craft a strategy that drives brand awareness, engagement, and loyalty.

Learn more

FINANCE

How Product Recall Insurance Can Protect Your Brand: Lessons from the Costco Butter Recall

In October 2024, Costco had to recall nearly 80,000 pounds of its Kirkland Signature butter due to a labeling oversight—the absence of a “Contains Milk” allergen statement. Despite butter being inherently a dairy product, regulatory standards necessitate explicit allergen declarations to safeguard consumers with allergies. This small oversight caused a massive and expensive product recall for them.

Learn more

Banking for Startups – Aion Financial

As a startup you need a bank account to transact business, but who should you partner with? Retail banks like Chase and Wells Fargo? Or online banks?

Let’s talk with one of my favorite partners, Aion Financial that offers free online banking tools for businesses of all sizes including:

• Banking

• Debit Cards

• Bill Pay

• Receivables

• Credit and Lending

Learn more

JOIN

BRANDS

FOR BRANDS

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.

PARTNERS

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

Copyright (C) Want to change how you receive these emails?

You can unsubscribe

View in browser