Want fewer e-mails? Switch to only receive weekly emails here

Hey  ,

The start of the new year is one of the biggest moments for better-for-you brands. Consumers are motivated, resolutions are fresh, and they're actively seeking products that help them feel healthier, happier, and more aligned with their goals.

But here's the catch: the brands that win in January are the ones who plan in December.

Now is the time to position your brand to ride the wave of "New Year, New You" enthusiasm. Here are three things you can start doing today to get ahead:

• Align Your Messaging: Make sure your marketing highlights how your product fits into common resolutions—whether it's eating healthier, being more mindful, or achieving fitness goals.

• Optimize Your Channels: Update your website, Amazon pages, or retailer displays to reflect the season's energy. Clear, compelling messaging can make all the difference when customers are searching for solutions.

• Prepare for the Surge: Ensure your inventory is ready and your operations are streamlined. Nothing kills momentum like being unable to meet demand.

This time of year is full of potential, but success in January doesn't happen by accident. It's all about taking action now to set yourself up for a strong start to the year.

How are you preparing your brand to tap into the New Year momentum? Hit reply—I'd love to hear your plans!

Let's make 2025 your best year yet,

–Jordan Buckner

CPG NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

• 🦴 Bundle x Joy, founded by Jessica Berger, celebrates the nationwide rollout of its dog food, treats, and superfood stews at Sprouts Farmers Market this October, marking a 3x growth on shelves in 2024.

• 🥜 Daily Crunch, co-founded by Diane and Laurel Orley and Dan Stephenson, lands in 90 Sprouts Farmers Market locations with five SKUs of their sprouted nut snacks.

• 🍺 Nonny Non-Alcoholic Craft Beer, co-founded by Lane and Leigh Matkovich, expands to bars and shops at premier ski resorts across British Columbia, including Whistler Blackcomb and Grouse Mountain.

• 🍅 Brooklyn Delhi, founded by Chitra Agrawal, debuts its chutneys and sauces at Wegmans Food Markets after a seven-year pitch process.

• 🍒 Huxley, founded by Simon Solis-Cohen, enters Target stores in Minnesota, marking a milestone for the nine-month-old superfruit energy drink brand.

• 🧀 Smearcase, founded by Joseph R. Rotondo, brings its protein-packed frozen cottage cheese to Gopuff in New York City, offering a healthier alternative for late-night delivery cravings

🚀 New Product Launch

• ☕ Chike Nutrition unveils a new line of naturally sweetened, ready-to-shake protein coffees, featuring flavors like Vanilla Latte and Caffè Mocha, now available online and in Sprouts Farmers Market stores.

🤝 Brand Partnerships

• 🍪 Fancypants, founded by Maura Duggan, partners with period care brand August, offering bite-sized cookies in all online orders through December.

💸 Investments and Acquisitions

• 🍴 CookUnity, founded by Mateo Marietti, acquires chef marketplace platform Cookin, expanding its reach to 1,500 culinary creators across the U.S. and Canada.

• 🍷 Full Glass Wine Co., co-founded by Neha Kumar and Louis Amoroso, completes its 7th acquisition in 17 months with Wine Access and Cameron Hughes Wine, positioning the brand for $200M in revenue by 2025.

In collaboration with Amber Caro from Marketbite.

Have news to share?

SUBMIT YOUR STORY

PODCAST

200. 5 Ways to Get the Most Out Of Your Service Providers

In this episode I dive into the essential strategies for building successful relationships with service providers that help your business thrive. From aligning on goals to fostering transparent communication, we cover actionable tips to maximize the value of these critical partnerships. Joining me is Brad Ebenhoeh, CEO of Accountfully.

Key topics include:

• Alignment: Setting clear expectations and ensuring your provider has the capability to deliver.

• Expectations: Defining timelines, pricing, deliverables, and involvement to stay on track.

• Communication: How frequent, transparent, and engaged communication transforms the relationship from a transaction to a true partnership.

Tune in to learn how to strengthen your collaborations, trust your partners, and create a foundation for mutual success. Whether you're working with agencies, consultants, or contractors, this episode offers insights you can apply today.

Don’t miss this practical guide to getting the most out of your service providers! 🎧

PS. Get in touch with Brad from Accountfully if you’re looking for an outsourced bookkeeping firm.

Listen on:

APPLE PODCAST

SPOTIFY

OPERATIONS

4 Keys to Successful Quality & Food Safety Communications

Nutritional claims and Q&FS needs affect more than just packaging and production. When set up and communicated properly, they move project timelines and other departments forward more efficiently and create a smoother launch.  

Rebecca Harter, our regulatory expert, and Rebecca Abreu, our food safety specialist, provide real-world examples and practical advice on handling your brand’s necessary Q&FS communication strategies.

Learn more

BRANDING

Ultimate PR Guide for CPG Brands

Navigating the competitive landscape of consumer packaged goods (CPG) is challenging, especially when trying to capture and maintain consumer attention.

For CPG brands, effective public relations (PR) is essential to stand out in a crowded market and build lasting relationships with consumers.

This guide covers the key aspects of PR for CPG brands, helping to craft a strategy that drives brand awareness, engagement, and loyalty.

Learn more

FINANCE

How Product Recall Insurance Can Protect Your Brand: Lessons from the Costco Butter Recall

In October 2024, Costco had to recall nearly 80,000 pounds of its Kirkland Signature butter due to a labeling oversight—the absence of a “Contains Milk” allergen statement. Despite butter being inherently a dairy product, regulatory standards necessitate explicit allergen declarations to safeguard consumers with allergies. This small oversight caused a massive and expensive product recall for them.

Learn more

Banking for Startups – Aion Financial

As a startup you need a bank account to transact business, but who should you partner with? Retail banks like Chase and Wells Fargo? Or online banks?

Let’s talk with one of my favorite partners, Aion Financial that offers free online banking tools for businesses of all sizes including:

• Banking

• Debit Cards

• Bill Pay

• Receivables

• Credit and Lending

Learn more

JOIN

BRANDS

FOR BRANDS

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.

PARTNERS

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

Copyright (C) Want to change how you receive these emails?

You can unsubscribe

View in browser