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Hey  ,

Thanksgiving may have passed, but gratitude doesn’t have an expiration date.

In the whirlwind of holiday sales, planning for next year, and hitting those end-of-year targets, it’s easy to forget to pause and reflect. But this time of year is perfect for doing just that: taking a moment to acknowledge the people, progress, and lessons that make this journey worthwhile.

Here’s what I’m feeling especially grateful for as part of the Foodbevy community:

• The Founders: Building a food or beverage brand is not for the faint of heart. Your stories, creativity, and resilience inspire me daily. It’s an honor to walk alongside you as you navigate this challenging yet rewarding path.

• The Support Systems: Whether it’s family, friends, team members, or mentors, none of us do this alone. Those behind-the-scenes champions make the wins possible, and I’m constantly reminded of how vital their support is.

• The Journey Itself: Let’s not forget to celebrate the small wins along the way—every pitch sent, every product launched, every connection made. These moments are what build our success, step by step.

As we head into the final stretch of the year, I hope you take some time to reflect on your journey and acknowledge how far you’ve come. Gratitude has a way of grounding us, even amidst the chaos of entrepreneurship.

What’s one thing you’re grateful for this year? Hit reply—I’d love to hear your story.

Thank you for being part of this incredible community. Let’s finish the year strong, together.

Jordan Buckner

CPG NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

• 🫧 Poppi, co-founded by Allison and Stephen Ellsworth, joins Walmart's new Modern Soda Set, making its innovative prebiotic soda more accessible nationwide.

• 🍬 Better Sour, co-founded by Isabella H. and Semira Nikou, debuts its vegan gummy candies at Hy-Vee stores across Iowa and Illinois.

• ☕ Slingshot Coffee Co., founded by Jenny Bonchak, launches its new Chilled Espressos nationwide at The Fresh Market, offering a bold Italian-inspired coffee experience.

🚀 New Product Launch

• 🍎 Sarilla, founded by Sara Delaney, introduces Spiced Apple Spritzer, a nonalcoholic holiday drink made with organic ingredients and available for nationwide shipping.

• 🌶️ Big Mozz, founded by Matt Gallira, unveils new mozzarella snack products, Super Ranch, Flamin’ Mozz, and mozzarella nuggets, reinventing the category with bold flavors.

💸 Investments and Acquisitions

• 🥇 TUYYO Foods, founded by Stefanie Garcia Turner, wins the Women Founders Network pitch competition, securing $25,000 to boost marketing efforts.

🎉 News to Celebrate

• 🥥 The Coconut Cult, co-founded by Noah Simon-Wadell and James Harkin, becomes the #1 driver of growth in the SPINS Natural Enhanced yogurt category, with a successful rebrand boosting recognition.

• 🥇 Edna’s Non Alcoholic Cocktail Company, founded by Nick Devine, earns Canadian Producer of the Year at the International Non Alcohol Competition, along with multiple medals for its alcohol-free cocktails.

• 🍦 Alec’s Ice Cream, founded by Alec Jaffe, receives praise for its A2 dairy-based products, allowing more consumers to enjoy ice cream without digestive discomfort.

In collaboration with Amber Caro from Marketbite.

Have news to share?

SUBMIT YOUR STORY

PODCAST

198. Banking for Startups - Aion Financial

As a startup you need a bank account to transact business, but who should you partner with? Retail banks like Chase and Wells Fargo? Or online banks?

Let’s talk with one of my favorite partners, Aion Financial that offers free online banking tools for businesses of all sizes including:

• Banking

• Debit Cards

• Bill Pay

• Receivables

• Credit and Lending

Listen on:

APPLE PODCAST

SPOTIFY

197. Amazon Brand Tailored Promotions and Additional Coupon Targeting

Discover the latest Amazon marketing tools and strategies designed to help your brand thrive this holiday season. In this episode, we explore Amazon Brand Tailored Promotions, a powerful feature that enables you to connect with targeted audiences, including:

• New Customer Acquisition: Convert customers interested in your brand.

• Customer Retention: Boost loyalty by engaging existing customers.

• Re-engagement: Win back lost or churned customers.

• Cross-sell Opportunities: Promote complementary products to current buyers.

Plus, learn about Additional Coupon Targeting options to engage:

• At-risk customers.

• Brand cart abandoners (7-day and 90-day)

Joining me is Luke Tierney from EcoD2C, sharing insights on how to implement these strategies effectively in your business.

Listen on:

APPLE PODCAST

SPOTIFY

MARKETING

Content Sharing Dilemma: Navigating the TikTok, Instagram, and YouTube Shorts Era

When Facebook organic reached started dropping years ago, this led to more focus on Instagram…which led to brands beginning the repost era. Sharing content they created for Instagram to Facebook.

There has always been a huge debate about this. Posting content to a social channel that you created for another – is that ok? Does it even matter or get engagement? Is it ok if you optimize it for that channel? Obviously your analytics should be the first place you go to help make that decision on your own.

Learn more

Overspending on Trade Promotions? How to Find Out and Fix It

Overspending on trade promotions is a common challenge for CPG brands, often leading to diminished profitability instead of increased sales. To optimize trade spend, brands need structured oversight, measurable KPIs, and data-driven strategies. Red flags include low promotional ROI, excessive discounts with minimal sales lift, high trade spend relative to sales growth, and lack of visibility into outcomes.

Learn more

FINANCE

Inventory Financing: A Game-Changer for Growing CPG Brands

Managing cash flow is one of the toughest challenges for CPG brands. Between scaling production, managing operational expenses, and meeting increasing demand, finding the capital to fund your inventory can feel like a never-ending struggle. Inventory financing has emerged as a critical tool for overcoming this hurdle, empowering brands to scale without the cash-flow constraints that can otherwise hold them back.

Let’s explore how inventory financing works, its benefits, and how it can transform the growth trajectory for your CPG brand.

Learn more

SALES

Amazon Brand Tailored Promotions and Additional Coupon Targeting

Discover the latest Amazon marketing tools and strategies designed to help your brand thrive this holiday season. In this episode, we explore Amazon Brand Tailored Promotions, a powerful feature that enables you to connect with targeted audiences.

Watch Now

JOIN

BRANDS

FOR BRANDS

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.

PARTNERS

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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