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- Monday Newsletter 11/11/24
Monday Newsletter 11/11/24
😋This Week in CPG 11/11/24
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CPG NEWS
A roundup of CPG news that happened last week.
🛒 Retail Rollouts
🌱 NUFS, co-founded by Kristine and Jessica Tran, debuts its entire lineup of plant-based snacks nationwide at Sprouts for a 90-day limited run in the retailer's innovation set.
🍪 Love+Chew, founded by Lauren Chew, expands from 172 to 500 Whole Foods locations nationwide, bringing five cookie flavors, including a new high-protein Peanut Butter Chip made with upcycled oat flour.
🌶️ Yellowbird Foods, founded by George Milton, makes a fiery debut in Sam’s Club, selling out of five pallets of its sauces before the official launch date.
🍕 Blackbird Foods, led by CEO Emanuel Storch, brings its plant-based pizzas, including Margherita and Supreme, to Ingles Markets across the U.S.
🧑🍳 Mesa de Vida, founded by Kirsten Helle Sandoval, now available at Fresh Thyme Market, with new labels set to launch soon.
🍫 B.T.R. NATION, founded by Ashley Nickelsen, launched into select Whole Foods Markets across California, Nevada, and Arizona!
🚀 New Product Launch
🥫 Heyday Canning Co., co-founded by Kathryn Kavner Woolf and Jaime Lynne Tulley, releases a seasonal canned cranberry sauce with whole berries, Diaspora Co. spices, maple, and candied ginger, now available nationwide at Whole Foods.
🍫 B.T.R. NATION, founded by Ashley Nickelsen, introduces two new chocolate flavors: Dark Chocolate Almond Butter Cup and Dark Chocolate Coconut Cup, now in select stores.
🍪 Sweet Loren’s, founded by Loren Brill Castle, celebrates the return of its Chocolate Mint and Gingerbread cookie doughs for the holiday season, available in supermarkets nationwide.
🌿 Terranean Herbs & Spices, founded by Tina Lattouf Chamoun, launches a new cinnamon sugar blend made with Ohio maple syrup sugar and premium cinnamon, available at Ohio retailers and online.
🍫 IQBAR, founded by Will Nitze, brings holiday cheer with a low-sugar Gingerbread bar, plus a Peppermint Mocha IQJOE, available on the brand’s website.
In collaboration with Amber Caro from Marketbite.
Have news to share?
EVENT
Webinar: Sustainable Packaging for CPG Brands
How do you create sustainable packaging as a CPG brand? In this webinar we’ll be breaking down our framework for reducing your packaging footprint through recyclable and compostable materials, along with packaging design choices.
We’ll break down the various goals you have with your packaging when considering:
Sustainability
Oxygen barrier
Moisture barrier
Design aesthetic
Come with your specific questions and we’ll get it answered.
PODCAST
194. 30-60-90 Day Launch Plan for New Retailers
Do you have a set plan on how to launch into new retailers? If not, this episode is for you. We break down how to plan your first 30-60-90 day selling periods, how to drive traffic to store, increase velocity, and measure data along the way.
I’m joined by Tate Glasgow and Harrai Khalsa, both with extensive CPG sales experience to discuss everything you need to know.
Sponsor: This episode is supported by Promomash, a company that helps CPG brands better plan and execute your trade and promotions plan.
Listen on:
BUSINESS
Guide to Building a Food or Beverage Business
Create a plan for your entire journey and create a business that works for you.
SALES
3 Ways to Use Digital Product Sampling to Drive Sales
Need to drive sales? By leveraging digital channels for sampling, you can gain greater reach, more measurable impact, and increased ROI.
Here are three proven ways to use digital product sampling to turn curious customers into loyal buyers.
FINANCE
What to Look for in an Online Bank
For emerging CPG founders, choosing the right banking partner can significantly impact your financial management, growth, and day-to-day operations. Online banking has become a popular choice, especially in the CPG space. The convenience, flexibility, and lower fees associated with online banks make them attractive alternatives to traditional banks. However, with so many options available, it’s essential to know what to look for in an online bank to ensure it meets your business’s needs.
Here are five key factors to consider when choosing an online bank.
MARKETING
How to Stand Out with Packaging Design
In the CPG world each day, countless products jostle for attention on crowded retail shelves, and to consumers glossing by, packaging design can make all the difference to catch their gaze.
Beyond merely containing your beloved product, packaging serves as a silent saleswoman, communicating your brand’s identity, values, and enticing consumers – whether they are conscious of it or not – to choose one product over another amongst factors of price, nutritional benefits and perceived value.
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About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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