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- Monday Newsletter 11/04/24
Monday Newsletter 11/04/24
😋This Week in CPG 11/04/24
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Hey ,
Are you doing too much? This week I was implementing our Black Friday promotions for Joyful Co and created a test to see if a buy one get one or a large discount would perform better. Seems simple enough, until realizing that we also needed to created multiple landing pages, emails, discount logic, and more just to make it work simultaneously. It was too much.
I realize it’s common for founders to want to do all things, all at once. This usually ends up with nothing being done at its full potential. So what should you do instead? Test and learn early with a goal of figuring out repeatable growth processes. But limit the amount of tests you’re simultaneously running.
By focusing on simplicity you can run a better business.
Best regards,
Jordan Buckner
CPG NEWS
A roundup of CPG news that happened last week.
🛒 Retail Rollouts
🍍 Amazi Foods, founded by Renee Dunn, launched its Ginger Lime Dried Jackfruit and Organic Pineapple snacks in Whole Foods Market locations across Southern California, Arizona, Hawaii, and the Mid-Atlantic.
🐟 Fishwife, founded by Becca Millstein, is now available in over 200 Target stores across California, expanding its reach into mass retail.
💜 Fila Manila, founded by Jake Deleon, launched its Ube Spread at Target stores across California, with online availability nationwide.
🐷 Pork King Good, founded by Lauren Koston, has partnered with Certco Inc. to distribute its new gluten-free Frozen Chicken Puggets in select Wisconsin Woodman's Food Markets.
🥯 Queen Street Bakery, founded by Giovanni Angelucci and Tony Ayala, debuted its allergen-free, superfood bagels at Whole Foods Market stores across the U.S.
🤝 Brand Partnerships
🌶️ Daily Crunch Snacks, co-founded by Diane and Laurel Orley and Dan Stephenson, introduced its Sweet Sichuan flavor in collaboration with Fly By Jing, now available exclusively at Whole Foods Market nationwide.
🚀 New Product Launch
🥤 Poppi, founded by Allison and Stephen Ellsworth, reintroduced its limited-edition Cranberry Fizz soda for the holiday season, responding to popular demand.
💸 Investments and Acquisitions
🧃 The Sarjesa Group, founded by Alexandra Daignault, has acquired BUZZD Nutrition, expanding its reach into new product categories in grocery retail.
🌱 IWON Organics, founded by Mark A. Samuel, entered a licensing agreement to support its continued growth with new retail partners and direct customers on Amazon.
In collaboration with Amber Caro from Marketbite.
Have news to share?
WEBINAR REPLAY
Webinar Replay: How to Build Effective Digital Sampling Campaigns
Needing to drive sales in grocery stores? Creating a digital sampling campaign is one of the best ways to do this. It allows you to:
Drive existing customers to purchase in their favorite stores
Acquire new customers to the brand to purchase in store
Increase sales velocity at targeted retailers
In this webinar we’re breaking down exactly how to build effective sampling campaigns using digital rebates that effectively reach your goals.
EVENTS
Webinar: Sustainable Packaging for CPG Brands
How do you create sustainable packaging as a CPG brand? In this webinar we’ll be breaking down our framework for reducing your packaging footprint through recyclable and compostable materials, along with packaging design choices.
We’ll break down the various goals you have with your packaging when considering:
Sustainability
Oxygen barrier
Moisture barrier
Design aesthetic
Come with your specific questions and we’ll get it answered.
PODCAST
193. Digital Product Sampling 201: Advanced Strategies
The intersection of digital and retail marketing is made easier with digital sampling. Now you can use trackable digital marketing tactics to drive customers to purchase in store, while simultaneously intercepting customers in-store through demos and adding them to your digital marketing and loyalty program. Join me for a conversation on how to use advanced digital product sampling and rebate programs to drive sales and velocity for your brand.
We discuss:
The Key Opportunities for Using Digital Sampling
Specific Tactics for Using Digital Rebates to Have the Best ROI
I’m Joined by Justin Lutz, CEO of Sampoll, a digital sampling and rebate company for emerging CPG brands.
Sampoll offers a “Bring Your Own Marketing” plan designed to help brands acquire new customers and boost sales velocity. Deploy targeted retail focused (or DTC) digital product trial offers in just a few clicks! For $399/month, brands receive 1,000 signups to support their marketing initiatives. Additionally, as a limited-time offer, the first 10 customers can get the first month for just $199—50% off the regular price. This plan provides an affordable, efficient way to expand your customer base and drive growth.
Listen on:
OPERATIONS
Guide to Building a Food or Beverage Business
Create a plan for your entire journey and create a business that works for you.
SALES
9 Keys to Success for New Retail Launches: Advice from Client Brands
In the ever-evolving landscape of CPG, one timeless truth remains: It’s hard. Whether you’re launching a new product or expanding your brand, establishing trust and getting off to a good start with your buyers is essential. We thought we’d ask our own client brands that have “been there” and “done that” for advice they’d share with other growing brands pursuing a new launch.
So, with that said, here are 9 keys to success – straight from brands who have launched and grown successfully.
Why Your Brand Should Advertise On Instacart
If you’ve ever found yourself wondering how to fuel your grocery sales and gain valuable exposure, look no further than Instacart. This platform is an absolute game-changer, providing brands with a golden opportunity to shine and connect with their target audience like never before. With widespread availability across various retailers (excluding Whole Foods and Walmart), Instacart provides a great option for brands to reach their customers.
I reached out to my friend Kevin Gawronski, who helps brands succeed on Instacart to better understand why you should be advertising on this channel.
MARKETING
Ultimate Guide to Merchandising
The hardest part of selling a CPG brand isn’t getting on shelf at a retailer, the hardest part is selling off the shelf. Why? As an emerging brand, you’re one of 10,000+ products for customers to choose from in any given grocery store AND have a retailers attention to make sure your product is positioned to sell. That’s why the key to success in retail is properly merchandising your products.
In this Ultimate Guide to Merchandising we’ll cover:
What is merchandising and why CPG Brands need to do it.
Creating a merchandising strategy for your brand.
When to work with 3rd party merchandisers
Who to work with for merchandisers
JOIN
FOR BRANDS
If launching or scaling your own food and beverage business is a goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.
FOR PARTNERS
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About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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