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- Monday Newsletter 10/28/24
Monday Newsletter 10/28/24
😋This Week in CPG 10/28/24
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Hey ,
Q4 Is here and if you’re a CPG brand do you know what you should be thinking of? Q1 Planning! Yes, there’s a ton of buying activity coming up for BCFM and holiday, but most of that will come at heavy discounting. In January, people will be looking to rebound from the holiday splurge and get back on healthier trends. And if you have a healthier, better for you brand, this is your time to shine. Here’s two customers to target:
Existing Customers: Did you just acquire a bunch of new customers for BFCM? Retarget them to get that second or third purchase.
New Customers: How does your brand align with the “new year, new you” buying behavior? Incorporate unique messaging that aligns with your brand.
For Joyful Co, I’m even thinking of new gift kits that may be a good idea for “New Year, New You” too, so let me know if you have any ideas!
Jordan Buckner
CPG NEWS
A roundup of CPG news that happened last week.
🛒 Retail Rollouts
🥤 Bumpin Blends, founded by Lisa Eberly Mastela, has expanded its Smoothie Cubes to nearly 1,500 Walmart stores nationwide.
🍍 Pitaya Foods, founded by Chuck Casano, has launched three kid-developed Super Fruit Smoothie Pops at over 2,000 Walmart locations.
🥞 Belgian Boys' Bite-Sized Pancakes, co-founded by Joel Davidovici and Greg Galel, are now available at H-E-B stores across Texas.
🍲 Hotpot Queen, founded by Jia Liao, will launch five products at 260 World Market locations this holiday season.
🥟 Laoban Dumplings, co-founded by J. Patrick Coyne and Tim Ma, are now on the shelves at select Target stores nationwide.
🍍 RIND Snacks, founded by Matt Weiss, has expanded its Straw-Peary, Cocoa Berry REMIX, and Piña Colada REMIX flavors to all Whole Foods Market locations across the U.S.
🍫 Soom Foods, co-founded by Amy, Shelby, and Jaclyn Zitelman, has launched its new Snack Bites line at Whole Foods Market in the Mid-Atlantic.
🚀 New Product Launch
🍬 BEHAVE Candy, founded by Mayssa Chehata, introduced a limited edition Super Sour Skulls SKU with flavors like Grapefruit, Tangerine, and Yuzu.
🍪 Fancypants, founded by Maura Duggan, launched a spicier version of its classic Ginger Snap cookies this October, nodding to the founder's childhood memories.
🤝 Brand Partnerships
💧 Liquid Death, founded by Mike Cessario, partnered with OpenFortune to deliver darkly humorous fortune cookies in LA and NY Chinese food orders.
🎉 News to Celebrate
🍹 Melanie Masarin, founder of Ghia, spoke about her brand at the Inc. 5000 conference alongside Nicolas Jammet of sweetgreen.
🧋 Twrl Milk Tea, co-founded by Pauline Ang and Olivia Chen, went viral for their Dragon’s Den Style pitch after Simu Liu sparks cultural appropriation debate.
🏆 Essie's Heart Healthy DELISH, founded by Itiona Scott, was honored as the "2024 Family Business of the Year" by the UBAPA foundation.
In collaboration with Amber Caro from Marketbite.
Have news to share?
EVENTS
Webinar: How to Build Effective Digital Sampling Campaigns
Needing to drive sales in grocery stores? Creating a digital sampling campaign is one of the best ways to do this. It allows you to:
Drive existing customers to purchase in their favorite stores
Acquire new customers to the brand to purchase in store
Increase sales velocity at targeted retailers
In this webinar we’re breaking down exactly how to build effective sampling campaigns using digital rebates that effectively reach your goals.
Webinar: Sustainable Packaging for CPG Brands
How do you create sustainable packaging as a CPG brand? In this webinar we’ll be breaking down our framework for reducing your packaging footprint through recyclable and compostable materials, along with packaging design choices.
We’ll break down the various goals you have with your packaging when considering:
Sustainability
Oxygen barrier
Moisture barrier
Design aesthetic
Come with your specific questions and we’ll get it answered.
PODCAST
192. Can AI Be Your Bookkeeper?
AI is taking over every industry, which begs the question, can AI act as your Bookkeeper? I invite on Alice Zhang, founder of MyPocketCFO who’s been integrating AI into their accounting software for CPG Brands. In this episode we discuss what AI can and can’t do, and what the future may hold.
Listen on:
191. Building Laurel’s Coffee, Isabel Washington
Today, I have the pleasure of speaking with Isabel Washington, the founder of Laurel's Coffee, a brand that’s redefining canned coffee. Isabel's journey from concept to cup has been one of passion, persistence, and purpose. Her focus on ethically sourced, high-quality beans paired with using A2 dairy makes Laurel's Coffee stand out in a crowded marketplace.
Listen on:
OPERATIONS
Guide to Building a Food or Beverage Business
Create a plan for your entire journey and create a business that works for you.
SALES
How to Measure New Customer Acquisition in Retail
Driving new customer acquisition (NCA) in grocery stores is essential for generating growth and velocity. The challenging part is that it’s extremely hard to measure sales from new customers vs. existing customers. So how can you start to measure this and assess the effectiveness of your retail strategy?
FINANCE
How to Access a Line of Credit
Securing working capital is essential for managing day-to-day operations, building inventory, or scaling production when demand spikes. When Matthew Featherstone, founder of Hiatus Cheesecake, expanded his business into hundreds of new stores, he faced the challenge of funding large orders and managing cash flow to meet rising demand. As Hiatus Cheesecake secured deals with major retailers like Kroger and expanded through partnerships with distributors, the need for working capital became urgent.
Featherstone leveraged a line of credit from Aion to cover production costs, fulfill purchase orders, and scale operations smoothly.
JOIN
FOR BRANDS
If launching or scaling your own food and beverage business is a goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.
FOR PARTNERS
Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.
About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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