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- Monday Newsletter 09/30/24
Monday Newsletter 09/30/24
😋This Week in CPG 09/30/24
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Hey ,
Happy Monday! Woah, over the past few weeks there have been a number of stories taking our industry by storm, from the launch of Peter Rahal’s new protein bar, David to J.M. Smucker suing Chubby Snacks.
It’s an exciting time and a challenging time. Here’s what I say. As an emerging CPG brand, focus on finding product market fit, focus on your customers, and focus on building a business model that adds stability.
What can you do today to build a business that serves you?
Best,
Jordan Buckner
CPG NEWS
A roundup of CPG news that happened last week.
🛒 Retail Rollouts
🥭 Jack & Friends, founded by Jessica Kwong, is now available at the Whole Foods Daily Shop in Lennox Hill, NYC, with plans to expand to all Whole Foods Northeast locations next month.
🌾 Chasin' Dreams Farm, founded by Sydney Chasin, has launched its regeneratively farmed sorghum snacks at Whole Foods South Pacific.
🌿 Seedly Foods, founded by Mateen Pouyafar, has launched its low-sugar Seed Bark in MOM's Organic Market, bringing three delicious seed-packed flavors to health-conscious shoppers.
🍛 Lentiful, founded by Ben Bacon, is now available in Wegmans Food Markets, 370 Walmart stores, and on Misfits Market, solidifying its presence in key grocery chains across the Northeast.
🌶️ Maazah, founded by Sheilla Sajady and Yasameen Sajady, is gearing up for major retail expansion with upcoming partnerships with Costco, Whole Foods, and Target.
🚀 New Product Launch
☕ Bauer's Brew, founded by Mike Bauer, has debuted COLDSPRESSO, crafted using a proprietary Cold'Xtraction process to elevate coffee from a commodity to an art form.
🤝 Brand Partnerships
🧃 MIZO, co-founded by Holly Paul and Chris Tran, secured a Walmart Open Call Golden Ticket, paving the way for its hard juice pouches to hit Sam’s Club shelves nationwide in 2025.
💸 Investments and Acquisitions
🥣 Lil Bucks, founded by Emily Griffith, closed a $3M Series A round led by Proterra Investment Partners, marking a milestone for the young solo female-founded business.
🎉 News to Celebrate
🥄 Little Spoon, co-founded by Ben Lewis and Angela Vranich, became the first baby food company in the U.S. to test every batch for 500+ toxins, setting a new industry safety standard.
🌱 Wild Bay, founded by Sid Sharma, was honored to be featured at Ignite Capital's Baltimore showcase, spotlighting its current fundraising efforts.
In collaboration with Amber Caro from Marketbite.
Have news to share?
EVENTS
Webinar: How to Operate Successfully As A Family Business
Running a business is hard, and running it with family brings its own unique opportunities and challenges. In this conversation we’ll explore how two cousins started Josh Packaging and are now bringing in the next generation to run the business. We’ll also discuss the impact on spouses and family when running a business.
Webinar: How to Fund Your Brand for Growth
Access to funding for CPG brands has fundamentally changed over the past two years, with early stage VC funding significantly decreasing.
So how big do you need to be before the smallest VCs will consider you and how do you fund your growth before then?
Join me as I talk with Veronica Lehman and Andrew Reynolds on how to fund your brand for growth in today’s environment.
PODCAST
185. How to Manage Retail Trade Spend
So, you’re growing in retail and think you may be ready to start searching for a system to manage your trade spend, deductions and promotions. Have you thought about what you need internally to be ready for such a system? Do you have the right team in place? Does that team have the skill sets needed? How much guidance are you going to need? I invited on Chris Ambarian, Co-Founder of Promomash, to provide his perspective after working with dozens of brands through this transformation.
Listen on:
OPERATION
Domestic vs. International Packaging Sourcing
Explore the key differences between domestic suppliers and overseas suppliers to help you make an informed decision for your business.
9 Ways to Use ChatGPT for Deduction Management in CPG
Anytime you distribute through KeHE or UNFI you’ll have to deal with deductions, and these add up. I know first hand how confusing the process is to review, manage, and dispute deductions, but having a clear process can literally save you hundreds of thousands of dollars.
So where to get started? I’ve been exploring using ChatGPT to automate your deduction management process and want to share 9 ways it can help.
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About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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