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Hey ,

I'm excited to share that the next section of the Foodbevy Guide to Starting a Food or Beverage Business is now live, and it's all about 𝐒𝐀𝐋𝐄𝐒! This comprehensive guide is completely free and designed to provide new and emerging founders with all the insights they need to succeed.

In this section, you'll find information on:

🛫 Getting Started with Sales

🧑‍🌾 Farmer’s Markets

🛒 E-commerce

📦 Amazon.com

🏪 Grocery

🌱 Natural Grocery

🛍️ Independent Grocery and Retail

👥 Getting in Front of Buyers

🍽️ Foodservice

🛍️ Instacart

🤝 Brokers and Sales Agencies

A special thank you to our sponsoring partners who contributed to this in-depth section: Jessica Ramirez and Jessica Printy Groves on the supplier diversity team at Ahold Delhaize USA, Sari Kimbell CPG coach at Food Business Success, Kevin Gawronski with Gawronski Food & Beverage, Caroline Grace at Product & Prosper, Kurt R. and Joseph Tarnowski with RangeMe.

This digital guide is packed with everything you need to know to grow your business, and it will be updated continuously. A new section will be released every week for the next few months, so be sure to stay tuned!

You can read the latest section right here: https://guide.foodbevy.com/

If you’d like to contribute to future sections, just let me know. I'd love to hear from you!

Best,

Jordan Buckner

CPG NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

• 🏪 Whole Foods Market opens its first smaller-format Daily Shop on September 18 in New York City's Upper East Side, offering local products, grab-and-go meals, and a new Juice & Java venue.

• ☕Nguyen Coffee Supply, founded by Sahra Nguyen, teases their biggest retail launch yet, with their Vietnamese coffee beans grown in Vietnam, roasted in Brooklyn, and hand-packed with love – more details coming next week!

• 🥜SIBZ, co-founded by Ranya and Tarik Batal, announces their official launch on Amazon, marking an exciting new chapter for the brand.

• 🍫 Btr.nation, founded by Ashley Nickelsen, expands into Lazy Acres Market, New Leaf Community Market, and Better Health Market, bringing their bars and nut butter cups to Michigan.

• 🥨 Brewer's Foods, founded by Kyle Fiasconaro, launches their 24oz bags of Rosemary Pita Chips at Costco stores in the Southeast region, now made with extra virgin olive oil.

💸 Investments and Acquisitions

• 🌾 Do Good CFO, founded by David Guendelman, helped Lotus Foods secure a $22.5 million investment from Grounded Capital, furthering its mission in heirloom, organic, and regenerative rice cultivation.

🎉 News to Celebrate

• 🌱 Joni, founded by Linda Biggs, celebrates becoming B Corp certified, validating their journey in socially and environmentally conscious period care.

• 🍫 UNREAL Snacks, founded by Michael, Nicky, and Kristopher Bronner, hires Alison Whritenour as their new Chief Commercial Officer, bringing mission-driven expertise from her decade-long tenure at Seventh Generation.

• 🧄 Hummus Goodness, founded by Hannah Awada, shares the inspiring journey from small beginnings to now being stocked in 600 stores across multiple states, with eight flavors and plans for future growth.

Have news to share?

SUBMIT YOUR STORY

EVENTS

Webinar: Shopify Landing Page Teardown to Improve Conversions

Join us for an in-depth teardown of Joyful Co.’s landing page to identify key areas for improvement. Learn actionable strategies to optimize your website, boost engagement, and increase conversions. Whether you’re a seasoned marketer or just starting, this session will provide valuable insights to enhance your online presence and drive better results.

Want an audit for your site? Submit a landing page or product page when you register.

Register Now

Webinar: Top Distributor Deductions and How to Prevent Them

Are you getting hit with distributor deductions and chargebacks? I put together this workshop to teach you about the top reasons your invoices are getting shortened and how to avoid significant costs that impact your brand’s profitability.

We’ll also do a deep dive into Freight related chargebacks and guide you through the essential documents to track, such as bills of lading and delivery receipts, and best practices for maintaining accurate records to protect your brand from costly chargebacks. Learn how to safeguard your bottom line by implementing proactive measures and ensuring smooth operations with your distributors.

Need ongoing support? We’ll not only explore how AI tools like Glimpse can help you automatically identify, track, and dispute erroneous deductions and chargebacks, but also how their in-house deductions experts will work directly on your account to ensure everything is handled efficiently.

Register Now

WEBINAR RECAP

Webinar: Drive Sales for Frozen, Refrigerated, and Beverage Brands Using Digital Marketing

🚨 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐃𝐫𝐢𝐯𝐞 𝐒𝐚𝐥𝐞𝐬 𝐟𝐨𝐫 𝐅𝐫𝐨𝐳𝐞𝐧, 𝐑𝐞𝐟𝐫𝐢𝐠𝐞𝐫𝐚𝐭𝐞𝐝, 𝐚𝐧𝐝 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐁𝐫𝐚𝐧𝐝𝐬 𝐔𝐬𝐢𝐧𝐠 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠?  I put together a webinar to share an overall strategy + specific tactical executions to drive sales. We cover how to:🚗 Drive digital customers into store📱 Create digital consideration and retargeting ads🎟️ Use digital rebates to drive sales in store🛍️ Utilize Retail E-commerce options (ie. Target.com, Walmart.com) to offer "Same Day Delivery"📝 Collect in-person customer data to drive repeat purchase

WATCH NOW

Webinar: How to Succeed Selling in Whole Foods

Are you selling, or interested in selling to Whole Foods Market?

Join us for an in-depth webinar on how to succeed selling in their stores. Learn the key strategies and best practices to ensure your products stand out on the shelves, from pitching to category managers to managing inventory and promotions. Whether you’re new to Whole Foods or looking to optimize your current presence, this session is packed with actionable tips to help you succeed.

WATCH NOW

PODCAST

183. Product Photography: Who, What, and Why

We take hundreds of photos of our products, but often times we keep coming back to using the same dozen or so. But why do these photos stand out more than others? It’s often because they share a compelling narrative about your brand/products that the others don’t capture. So how do we take more of these effective photos? It starts by understanding the role of each photograph, why you’re taking it, and the point you need it to get across.

I talk with Carrington Crothers of Prospect Street Studio to break down how to create highly effective photographs every time.

Listen on:

APPLE PODCAST

SPOTIFY

MARKETING

Unlocking the sales power of mid-funnel marketing for CPG brands

In the highly competitive Consumer Packaged Goods (CPG) world, marketing strategies must evolve to capture and retain consumer interest. While brand awareness and driving immediate sales are crucial, mid-funnel marketing offers a valuable opportunity to nurture potential customers and optimize advertising spend.

Let’s dive into how CPG brands can leverage mid-funnel strategies to enhance their marketing efforts and depend less on broad awareness campaigns.

Learn more

JOIN

BRANDS

FOR BRANDS

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.

PARTNERS

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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