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- Monday Newsletter 09/09/24
Monday Newsletter 09/09/24
😋This Week in CPG 09/09/24
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NEWS
A roundup of CPG news that happened last week.
🛒 Retail Rollouts
🍫 PREVAIL Jerky, co-founded by Glen and Ashley Kohn, announces that their Original Beef, Spicy, and Original Turkey flavors are now available at over 80 Hy-Vee locations.
🍓 Wildwonder, founded by Rosa Li, celebrates its debut in Costco stores across the Pacific Northwest with a new 6-pack of gut-healthy drinks.
🍵 Wild Orchard, founded by Michael D. Ham, expands its regenerative organic teas to 90 Wegmans stores in the Northeast.
🍍 Seal the Seasons, co-founded by Patrick Mateer and Alejandro Piasecki, launches the Blue Spirulina Tropical Blend at Lowes Foods stores nationwide.
🍐 RIND Snacks, founded by Matt Weiss, announces their Straw-Peary Blend is now available in 3,500+ Walgreens stores across the U.S.
💚 Maazah Chutney, co-founded by Yasameen and Sheilla Sajady, reveals their Lemon Aioli 2-pack is now available at Costco Bay Area stores.
🚀 New Product Launch
🥪 Mr. Lid, founded by Pall Musaev, introduces two new bento lunch containers, the Sandwich Container and the Deluxe Container, both featuring removable divider inserts, perfect for back-to-school or work lunches.
🎉 News to Celebrate
🌺 MāKā, founded by Brian R. Hill, celebrates the return of their #1 Hibiscus Passionfruit flavor to retail shelves.
🌱 BeyondSKU, founded by Eric Schnell, announces the launch of its Fall ’24 track, featuring five "Better for You" CPG brands: Cleo+Coco, Culiraw, Tigo Tequila Cocktails, Growee Foods, and Lola Snacks, set to kick off in September.
Have news to share?
EVENTS
Webinar: How to Succeed Selling in Whole Foods
Are you selling, or interested in selling to Whole Foods Market? Join us for an in-depth webinar on how to succeed selling in their stores. Learn the key strategies and best practices to ensure your products stand out on the shelves, from pitching to category managers to managing inventory and promotions. Whether you're new to Whole Foods or looking to optimize your current presence, this session is packed with actionable tips to help you succeed.
Webinar: Shopify Landing Page Teardown to Improve Conversions
Join us for an in-depth teardown of Joyful Co.’s landing page to identify key areas for improvement. Learn actionable strategies to optimize your website, boost engagement, and increase conversions. Whether you’re a seasoned marketer or just starting, this session will provide valuable insights to enhance your online presence and drive better results.
Want an audit for your site? Submit a landing page or product page when you register.
Webinar: Top Distributor Deductions and How to Prevent Them
Are you getting hit with distributor deductions and chargebacks? I put together this workshop to teach you about the top reasons your invoices are getting shortened and how to avoid significant costs that impact your brand’s profitability.
We’ll also do a deep dive into Freight related chargebacks and guide you through the essential documents to track, such as bills of lading and delivery receipts, and best practices for maintaining accurate records to protect your brand from costly chargebacks. Learn how to safeguard your bottom line by implementing proactive measures and ensuring smooth operations with your distributors.
Need ongoing support? We’ll not only explore how AI tools like Glimpse can help you automatically identify, track, and dispute erroneous deductions and chargebacks, but also how their in-house deductions experts will work directly on your account to ensure everything is handled efficiently.
PODCAST
183. Product Photography: Who, What, and Why
We take hundreds of photos of our products, but often times we keep coming back to using the same dozen or so. But why do these photos stand out more than others? It’s often because they share a compelling narrative about your brand/products that the others don’t capture. So how do we take more of these effective photos? It starts by understanding the role of each photograph, why you’re taking it, and the point you need it to get across.
I talk with Carrington Crothers of Prospect Street Studio to break down how to create highly effective photographs every time.
Listen on:
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About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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