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- Monday Newsletter 09/03/24
Monday Newsletter 09/03/24
😋This Week in CPG 09/03/24
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NEWS
A roundup of CPG news that happened last week.
🛒 Retail Rollouts
🍪 Spritzal Cookie Company, founded by Taylor and Jody Walker, is now available in 506 Food Lion stores across North Carolina.
🍨 Pnuff, founded by Juan Salinas, launched in Whole Foods Northeast starting September 1st, 2024.
🚀 New Product Launch
🍪 Every Body Eat®, founded by Trish Thomas, Dick Thomas and Nichole Wilson, introduced their allergy-friendly Cookie Bites™ in three flavors, launching online August 27th and hitting Whole Foods nationally in October.
🍕 Blackbird Foods, co-founded by Emanuel Storch, Michael Pease, and Craig Cochran, will launch their vegan Tomato Veggie Pizza online on September 3rd after a successful Sprouts Exclusive debut.
🥤 Dyverg Brands, co-founded by Holden Rouse and Doug Resh, launched AVVIKA, a caffeine-free energy drink designed to offer sustained vitality with a focus on health and wellness.
🤝 Brand Partnerships
🥤 Edna's Non-Alcoholic Cocktail Company, founded by Nick Devine, partnered with Airgoods.com to make their premium alcohol-free cocktails available to retailers nationwide.
🎉 News to Celebrate
🎉 Gallivant Mawa Ice Creams, founded by Snehee Chaplot, celebrated its 5th anniversary with a major Texas retail expansion. Expanded across Texas in August, launching in 11 Whole Foods stores in Houston, 3 HEB locations in North Texas, and 151 Kroger stores in Dallas and Houston.
🏆 Elevation Foods, founded by Kevin C. Yost, appointed Justin Malvick as Senior Vice President of Sales and Business Development to lead the brand's push to become the industry leader in prepared foods.
🎨 Lexington Bakes, founded by Lex Evan, unveiled new packaging, marking a significant brand glow-up two years in the making.
Have news to share?
EVENTS
Webinar: How to Succeed Selling in Whole Foods
Are you selling, or interested in selling to Whole Foods Market? Join us for an in-depth webinar on how to succeed selling in their stores. Learn the key strategies and best practices to ensure your products stand out on the shelves, from pitching to category managers to managing inventory and promotions. Whether you're new to Whole Foods or looking to optimize your current presence, this session is packed with actionable tips to help you succeed.
Webinar: Shopify Landing Page Teardown to Improve Conversions
Join us for an in-depth teardown of Joyful Co.’s landing page to identify key areas for improvement. Learn actionable strategies to optimize your website, boost engagement, and increase conversions. Whether you’re a seasoned marketer or just starting, this session will provide valuable insights to enhance your online presence and drive better results.
Want an audit for your site? Submit a landing page or product page when you register.
PODCAST
182. The Biggest CPG Industry Challenge and How to Overcome it
We’re at a pivotal time in the CPG industry right now. The dry spell of capital has put a lot of VC funded companies out of business and is preventing the launch of many more. So what’s a founder to do? I’ve invited on Howie Sher, who’s been in the food industry for decades and has seen it all. Howie grew up in the grocery store business before starting his own CPG nut business, What-A-Ya Nuts, which he ran for 10 years. Now he consults with CPG founders and runs JPG’s Founder Cohort program.
I am excited to share that after a successful Spring/Summer session, our friends at JPG Resources are now recruiting for the Fall/Winter Founder Cohorts!
This is a B-School course approach for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Regulatory, Legal, Supply Chain, and beyond in sessions led by some of the industry’s most recognized leaders.
The Cohort is an opportunity for personal and brand growth – where you meet and learn from industry experts and former founders while sharing collective experiences with peers.
Sign up by August 30th for early-bird pricing and receive a 20% discount for the Fall/Winter 2024 Cohort!
Program duration: October 2024 – April 2025
12 virtual sessions, 90 minutes each
Industry Experts in every session, covering topics critical to CPG
EARLY-BIRD PRICING INCLUDES 20% DISCOUNT:$720 per month ($4,320 total)
INCLUDES A BONUS: 5 hours of individual advising from JPG experts
To find out more about Founders Cohorts and take advantage of the early-bird pricing.
Listen on:
JOIN
FOR BRANDS
If launching or scaling your own food and beverage business is a goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.
FOR PARTNERS
Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.
About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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