Monday Newsletter 08/26/24

😋This Week in CPG 08/26/24

NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

  • 🥤 TUYYO Foods, founded by Stefanie Garcia Turner, expands with its all-natural, Non-GMO verified instant Agua Fresca drink mixes now available at all 264 Meijer locations, pushing the brand's store count to over 600 doors.

  • 🍏 Fair & Square, founded by Alex Duong, celebrates a full-circle moment as its gut-friendly snacks are now available on Thrive Market, marking a major milestone for the brand.

  • 🧊 GoodPop, founded by Daniel Goetz, announces its newly improved Mini Cans are now available at Costco locations across California and the Northeast, in addition to Whole Foods, H-E-B, Sprouts Farmers Market, and Thrive Market.

  • 🍟 Actual Veggies, co-founded by Hailey Swartz, Alex Swartz, and Jason Rosenbaum, launches its Super Fries at MOM's Organic Market, where their full collection of veggie burgers is also available.

🚀 New Product Launch

  • 🥢 Wynn's Kitchen, founded by Wynn Austin, introduces an All-Natural Keto-Friendly Lemongrass Marinade & Stir-Fry Sauce, catering to health-conscious consumers seeking authentic Asian flavors without compromising on nutrition.

🎉 News to Celebrate

Have news to share?

EVENTS

Webinar: How to Succeed Selling in Whole Foods

Are you selling, or interested in selling to Whole Foods Market? Join us for an in-depth webinar on how to succeed selling in their stores. Learn the key strategies and best practices to ensure your products stand out on the shelves, from pitching to category managers to managing inventory and promotions. Whether you're new to Whole Foods or looking to optimize your current presence, this session is packed with actionable tips to help you succeed.

Webinar: Shopify Landing Page Teardown to Improve Conversions

Join us for an in-depth teardown of Joyful Co.’s landing page to identify key areas for improvement. Learn actionable strategies to optimize your website, boost engagement, and increase conversions. Whether you’re a seasoned marketer or just starting, this session will provide valuable insights to enhance your online presence and drive better results.

Want an audit for your site? Submit a landing page or product page when you register.

PODCAST

182. The Biggest CPG Industry Challenge and How to Overcome it

We’re at a pivotal time in the CPG industry right now. The dry spell of capital has put a lot of VC funded companies out of business and is preventing the launch of many more. So what’s a founder to do? I’ve invited on Howie Sher, who’s been in the food industry for decades and has seen it all. Howie grew up in the grocery store business before starting his own CPG nut business, What-A-Ya Nuts, which he ran for 10 years. Now he consults with CPG founders and runs JPG’s Founder Cohort program.

I am excited to share that after a successful Spring/Summer session, our friends at JPG Resources are now recruiting for the Fall/Winter Founder Cohorts!

This is a B-School course approach for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Regulatory, Legal, Supply Chain, and beyond in sessions led by some of the industry’s most recognized leaders.

The Cohort is an opportunity for personal and brand growth – where you meet and learn from industry experts and former founders while sharing collective experiences with peers.

Sign up by August 30th for early-bird pricing and receive a 20% discount for the Fall/Winter 2024 Cohort!

  • Program duration: October 2024 – April 2025

  • 12 virtual sessions, 90 minutes each

  • Industry Experts in every session, covering topics critical to CPG

  • EARLY-BIRD PRICING INCLUDES 20% DISCOUNT:$720 per month ($4,320 total)

  • INCLUDES A BONUS: 5 hours of individual advising from JPG experts

To find out more about Founders Cohorts and take advantage of the early-bird pricing.

Listen on:

JOIN

FOR BRANDS

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.

FOR PARTNERS

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.

About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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