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- Monday Newsletter 08/19/24
Monday Newsletter 08/19/24
😋This Week in CPG 08/19/24
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NEWS
A roundup of CPG news that happened last week.
🛒 Retail Rollouts
🍫 Elavi, founded by Michelle Razavi and Nikki Elliott, has launched its high-protein, vegan, and gluten-free brownies at all 10 Central Market stores in Texas.
☕ Firegrounds Coffee, founded by Paul Clarke, is now available in 100 Brookshire Grocery Company stores across Texas and Louisiana.
✈️ Dar Baklava, founded by Sherif Badawy, has expanded to LaGuardia and O'Hare Airports, offering their snacklava and nutlava gift boxes.
🍪 Dr. Shica's Bakery, founded by Dr. Shica, is rolling out four cookie flavors in over 4,100 T.J. Maxx, Marshall’s, and HomeGoods stores across the U.S. and Canada.
☕ Nguyen Coffee Supply, founded by Sahra Nguyen, has launched its robusta Vietnamese coffee beans at H-E-B stores in Texas.
🚀 New Product Launch
🎃 Sweet Addison's, founded by Addison Labonte, has introduced a new pumpkin cookie flavor, which is 100% gluten-free.
🤝 Brand Partnerships
🌱 KULA Foods, founded by Asha Wheeldon, has improved the texture and flavor of its plant-based proteins through a new partnership with Crush Dynamics, leveraging innovative bio-active polyphenol ingredients.
🎉 News to Celebrate
🌟 Wildwonder, founded by Rosa Li, has been named #74 on Inc. Magazine's Inc. 5000 list, placing in the top five for both the Food & Beverage category and San Francisco-based companies.
Have news to share?
PODCAST
Webinar: How to Succeed Selling in Whole Foods
Are you selling, or interested in selling to Whole Foods Market? Join us for an in-depth webinar on how to succeed selling in their stores. Learn the key strategies and best practices to ensure your products stand out on the shelves, from pitching to category managers to managing inventory and promotions. Whether you're new to Whole Foods or looking to optimize your current presence, this session is packed with actionable tips to help you succeed.
Webinar: Shopify Landing Page Teardown to Improve Conversions
Join us for an in-depth teardown of Joyful Co.’s landing page to identify key areas for improvement. Learn actionable strategies to optimize your website, boost engagement, and increase conversions. Whether you’re a seasoned marketer or just starting, this session will provide valuable insights to enhance your online presence and drive better results.
Want an audit for your site? Submit a landing page or product page when you register.
PODCAST
182. The Biggest CPG Industry Challenge and How to Overcome it
We’re at a pivotal time in the CPG industry right now. The dry spell of capital has put a lot of VC funded companies out of business and is preventing the launch of many more. So what’s a founder to do? I’ve invited on Howie Sher, who’s been in the food industry for decades and has seen it all. Howie grew up in the grocery store business before starting his own CPG nut business, What-A-Ya Nuts, which he ran for 10 years. Now he consults with CPG founders and runs JPG’s Founder Cohort program.
I am excited to share that after a successful Spring/Summer session, our friends at JPG Resources are now recruiting for the Fall/Winter Founder Cohorts!
This is a B-School course approach for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Regulatory, Legal, Supply Chain, and beyond in sessions led by some of the industry’s most recognized leaders.
The Cohort is an opportunity for personal and brand growth – where you meet and learn from industry experts and former founders while sharing collective experiences with peers.
Sign up by August 30th for early-bird pricing and receive a 20% discount for the Fall/Winter 2024 Cohort!
Program duration: October 2024 – April 2025
12 virtual sessions, 90 minutes each
Industry Experts in every session, covering topics critical to CPG
EARLY-BIRD PRICING INCLUDES 20% DISCOUNT:$720 per month ($4,320 total)
INCLUDES A BONUS: 5 hours of individual advising from JPG experts
To find out more about Founders Cohorts and take advantage of the early-bird pricing.
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About Foodbevy
Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.
Jordan Buckner
Founder
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