Monday Newsletter 08/05/24

๐Ÿ˜‹This Week in CPG 08/05/24

NEWS

A roundup of CPG news that happened last week.

๐Ÿ›’ Retail Rollouts

  • ๐ŸŒ Desi Flavors, founded by Sreehari, celebrates the launch of their Organic Plantain Chips at ShopRite stores across New Jersey, marking a milestone in the brand's journey.

  • ๐ŸŒถ๏ธ Homiah, founded by Michelle Tew, debuts its Nonya sauces at Whole Foods across the Northeast, Midatlantic, and Midwest, after overcoming legal challenges earlier this year.

๐Ÿš€ New Product Launch

  • ๐Ÿฅƒ Tip Top Proper Cocktails, founded by Yoni Reisman and Neal Cohen, launches Naked & Famous, a 100ml canned Mezcal cocktail, marking their first foray into Mezcal-based drinks.

  • ๐Ÿ’Š First Crush Gum, founded by Wayne Beckley, introduces a new line of vitamin and mineral-enriched gum designed to enhance Beauty, Energy, Calm, and Immunity.

  • โ˜• Blue Bottle Coffee, founded by James Freeman, unveils NOLA Craft Instant Coffee Blend, bringing their iconic New Orleans-style iced coffee to an instant, on-the-go format.

๐Ÿค Brand Partnerships

  • ๐Ÿผ Little Spoon, founded by Angela Vranich, collaborates with Graza to launch a Limited Edition Sweet โ€™n Savory Summer Harvest Babyblend and Mediterranean Style Chicken Bravas Biteable, packed with fresh, non-GMO ingredients.

๐Ÿ’ธ Investments and Acquisitions

  • ๐Ÿš€ Evergreen, founded by Emily Cole Groden, partners with Melitas Ventures to accelerate the growth of her better-for-you frozen waffle brand.

  • ๐Ÿ’ฐ Oats Overnight, founded by Brian Tate, secured $35M in Series B funding led by Enlightened Hospitality Investments, fueling the brand's growth and innovation in the breakfast sector.

Have news to share?

PODCAST

180. When to Hire a CFO, Controller, and Bookkeeper

As a founder, itโ€™s important to have a strong grasp on your business financials, but when do you actually hire someone to help? In this episode, we talk through what is the role of a CFO, Controller, and Bookkeeper, and whenโ€™s the right time to hire them as a contractor or full time role. Joining me for this conversation is Brad Ebenhoeh, founder of Accountfully to provide his expert experience.

Need help with bookkeeping or CFO Strategy for your CPG Brand? Check out Accountfully, who specializes in working with CPG Brands.

Listen on:

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Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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