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NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

• 🍪 Sunnie co-founded by Katy Tucker just launched three Fresh Snack SKUs into all 400+ Sprouts Farmers Market stores nationwide, marking their biggest launch yet.

• 🍫 Seedly Foods founded by Mateen Pouyafar debuted their Dark Chocolate Seed Bark at Whole Foods Market in Huntington, NY, with plans to expand to 30 more stores in the tri-state area.

• 🍹 De Soi Sparkling Non-Alcoholic Apéritif co-founded by Morgan McLachlan now offers their products at 1,400 Target locations nationwide for the summer season.

🚀 New Product Launch

• 🥫 KULA Foods founded by Asha Wheeldon launched a reformulated line of sauces with 42% less monk fruit concentrate, in partnership with Crush Dynamics.

🤝 Brand Partnerships

• 🍦 Fanci Freez®, led by Bill, Nick and Alison Hawes, partnered with Pivot North Consulting to launch Strawberry Soft-Serve Milkshakes, winning the sofi™ Grand Honors Award for Outstanding Packaging.

• 🥤 De La Calle Tepache founded by Alex Matthews partnered with Verve Coffee Roasters to offer their Modern Mexican Sodas at Verve locations.

• 🍸 Edna's Cocktails CEO Nicholas Houghton teamed up with Dirty Hands to expand their non-alcoholic cocktail offerings across the US.

• 🤝 Kahawa 1893 Coffee partners with Keurig to bring their premium, sustainably sourced African coffees to over 40 million U.S. households, supporting their mission to empower African women farmers.

💸 Investments and Acquisitions

• 🌾 Lisa Marsh, CEO and Founder of Ms. P’s Gluten Free, launched a fundraising campaign on Kiva to support the growth of her gluten-free business.

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PODCAST

178. Product Development for CPG Brands

Developing a food or beverage product is deceptively hard. Anyone can whip up a batch of say, BBQ sauce or cookies in their home kitchen, but commercializing them takes a lot of time, nuance, and consideration. I’m joined today by Jamie Valenti-Jordan, founder of Catapult Consulting to discuss the new product development process for CPG brands.

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

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