Monday Newsletter 07/15/24

😋This Week in CPG 07/15/24

NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

  • 🧀 Every Body Eat, founded by Trish Thomas and Nichole Wilson, expands its popular Cheese-less™ Thins to all 25 Dierbergs Markets locations in Missouri and Illinois.

  • 🍫 SkinnyDipped, co-founded by Breezy Griffith, now offers its better-for-you dark chocolate peanut butter cups at Whole Foods stores nationwide.

  • 🍛 Masala Mama, founded by Nidhi Jalan, launches a line of ready-to-eat legumes at Sprouts nationwide, featuring playful takes on classic flavors with SKUs like Ooh La La Lentils and Cha Cha Chickpeas.

  • 🍜 Omsom, founded by Vanessa and Kim Pham, secures a permanent spot in Sprouts Farmers Market nationwide with their Saucy Noodles after a successful 90-day trial run.

🤝 Brand Partnerships

  • 🥛 Willa's Oat Milk, co-founded by Christina Dorr Drake, celebrates its hometown support and announces its launch at Target, with a special feature on Twin Cities Live.

  • 🍫 Michelle Razavi, Co-founder of Elavi, announced a partnership with Partake Foods to create a gluten-free, dairy-free, soy-free Summer S'mores Kit featuring allergen-friendly graham crackers and Elavi's chocolate fudge and marshmallow cashew butter, thanks to the support of Partake founder Denise Woodard.

🎉 News to Celebrate

  • 🎂 Happy Moose Juice, founded by Ryan Armistead, celebrates its 11th birthday, reflecting on its growth from a small pop-up to a nationwide brand.

  • 🥤 Eight emerging businesses, including JAS, JaziLupini, Mayawell, Nemi, PAKTLI, Pricklee, TOAST-IT, and ¡Ya Oaxaca!, were selected as finalists to participate in the second year of PepsiCo’s Greenhouse Accelerator Program: Juntos Crecemos Edition, a five-month mentoring initiative designed to accelerate the growth of consumer packaged goods and beverage brands, said founder Daniel Grubbs.

Have news to share?

PODCAST

177. Mom Juice, Kristin Taylor

Kristin Taylor is the co-founder of Mom Juice, a unique wine brand that's reshaping the narrative around motherhood and wine. Kristin, inspired by her Southern roots and a memorable visit to an Italian vineyard, co-created Mom Juice to bring women and mothers together over a glass of wine. With a commitment to authenticity and simplicity, Mom Juice has grown rapidly, offering wines made with just eight ingredients.Join us as we dive into Kristin's journey, the story behind Mom Juice, and how it's making waves in the wine industry. 

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