Monday Newsletter 07/01/24

😋This Week in CPG 07/01/24

July 01, 2024

NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

  • 🍲 18 Chestnuts Vegan Soups, founded by Ilona Kossoff, are now available at Whole Foods in Georgia, South Carolina, North Carolina, Tennessee, and Alabama.

  • 🌮 Tacodeli, founded by Roberto Espinosa, launches its award-winning salsas and dips nationwide at Whole Foods Market, offering the taqueria experience with high-quality, preservative-free products like Tacodeli Chunky Salsa, Tacodeli Queso, and the famous Tacodeli Creamy Jalapeño.

🚀 New Product Launch

  • 🥣 Kenko, founded by Tomás Froes, introduces Easy Oatmeal, a nutritious, versatile breakfast option available online and soon at Walmart, featuring organic oats and real fruit in three delicious flavors: mixed berries, choco banana, and apple cinnamon.

  • 🥜 B.T.R. NATION, led by Founder & CEO Ashley Nickelsen, launched their first high protein bar, Peanut Butter Crunch PROTEIN+, featuring 15g of organic plant protein and 0g added sugar.

💸 Investment and Acquisition

  • 💸 Mela, founded by Dominic Purpura, launches a crowdfunding campaign on Wefunder, opening up investment opportunities to a broader audience as they prepare for a series A funding round.

🎉 News to Celebrate

  • 🍪 Mosh, co-founded by Patrick Schwarzenegger, unveils a rebrand with new brain health ingredients, improved taste, and revamped packaging.

  • 🍫 Lexington Bakes, founded by Lex Evan, relaunches its luxury brownies and cookies with a mini brand refresh, smaller brownie bites, 25% less sugar per serving, and a new campaign, "Nostalgic Treats. Better Than You Remember".

Have news to share?

PODCAST

176. Copper Cow Coffee, Debbie Wei Mullin

Debbie Wei Mullin, founder and CEO of Copper Cow Coffee, the sustainably sourced and (soon to be) very first certified organic Vietnamese coffee company. Debbie founded Copper Cow in 2016 out of her sister’s garage with a mission to transform Vietnamese coffee farming via sustainable practices – now, they’ve sold 20 million+ coffees to date, all while supporting farmers in Vietnam. they've certified Vietnam's first-ever organic coffee farms, and later this year Copper Cow will become the first organic certified Vietnamese coffee brand (8 years in the making!). They've invested over $100K into converting the farms to organic + pay farmers 2x the market rate for their coffee. 

Listen on:

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