Monday Newsletter 06/17/24

😋This Week in CPG 06/17/24

June 17, 2024

NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

  • 🥜 KiZE, expands its availability to Sprouts Farmers Market nationwide with a refreshed packaging and improved supply chain. Read More

  • 🍫 Mooski, founded by Robert Brooke, launches at Lunds & Byerlys, offering a fresh alternative to traditional granola bars. Read More

  • 🥨 Absurd Snacks, co-founded by Grace Mittl, introduces Nut-Free Snack Mixes at Kroger throughout Virginia, aiming to be in all 58 locations by the end of summer. Read More

🚀 New Product Launch

  • ☕ Kloo offers a one-of-a-kind coffee experience in a stylishly designed bottle you'll want to show off. Read More

🤝 Brand Partnerships

  • 🍬 Van Leeuwen and lower-sugar, dye-free candy brand, UNREAL have teamed up to deliver Red 3-free toppings to ice cream lovers nationwide. Read More

  • 🍪 Blue Bottle teams up with B.T.R. NATION, founded by Ashley Nickelsen, to launch a Spiced Chocolate Chip Cookie Dough bar in Blue Bottle cafes. Read More

💸 Investments and Acquisitions

  • 🍜 Omsom, co-founded by Vanessa and Kim Pham, announces its acquisition by DayDayCook, marking a significant milestone for the AAPI-owned brand. Read More

🎉 News to Celebrate

  • 🥨 OMG! Pretzels' Lemon Pepper variety, co-founded by Nicole Cirino, is named a finalist for Most Innovative New Product - Savory Snacks at the 2024 Sweets & Snacks Expo. Read More

Have news to share?

EVENTS

Webinar: Leveraging EDI to Drive Retail Revenue Growth

Are you getting started with EDI? Join me as we take a look at how to set up EDI for your CPG brand, when to use it, and understanding everything that a good system allows you to do in addition to order receiving. Discover the tools and features you need, and how to communicate with retail partners about your EDI setup. Ideal for companies starting with EDI or seeking to switch providers. This is definitely something you want to learn about if you’re selling to or thinking of selling to large retailers.

I’ll be joined by Dipti Desai, founder of Crstl to talk through everything you need to know and answer your questions.

PODCAST

174. Beverage Production Disaster: Losing 10,000 Cans

Imagine you finally get to a point as a beverage company where you can upgrade to your first printed cans. You had to secure a new contract with a can company and co-packer to make it happen. Everything is all set for your production run, and the co-packer starts running your product through the line.

But then, disaster strikes. All 10,000 cans come out of the tunnel pasteurizer with labels peeling off. All that product is unsellable, and effectively lost. The copacker blames the can company, and the can company says the facility wasn't approved. You're caught in a frustrating "he said, she said" scenario, with no one taking responsibility. To make matters even worst, your business insurance isn’t setup to cover this type of product loss. This is exactly what happened to Sara Delaney, founder of Sarilla.

Join me as I talk with Sara along with Russ Taylor, from SecureCPG to learn how this happened and how proper insurance can help you prevent issues like this from happening to your company.

Learn More About Sarilla: https://www.drinksarilla.com/Learn More About SecureCPG: https://securecpg.com/

Listen on:

173. De La Calle - Launching a Tepache Brand

Alex Matthews is the co-founder and CEO of De La Calle, a brand that's bringing tepache—a fermented pineapple drink with roots dating back to pre-Columbian Mexico—to the forefront of the beverage industry. Alex's journey is one of passion, innovation, and a deep respect for cultural heritage.

We'll dive into how Alex discovered tepache, the challenges he faced in bringing this unique beverage to market, and how De La Calle has grown to become a beloved brand among consumers looking for authentic and refreshing drinks. From navigating the complexities of fermentation to building a brand that honors its cultural origins, Alex's story is a testament to the power of perseverance and creativity.

Listen on:

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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