Monday Newsletter 06/10/24

😋This Week in CPG 06/10/24

June 10, 2024

NEWS

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

  • 🍋 Quentin Vennie, co-founder of Equitea Co., shared that their Lavender Green teas and Black Tea Lemonades are now available at select Albertsons & VONS locations in Southern California. Read More

  • 🥟 J. Patrick Coyne, founder of Laoban, launched new frozen bao buns exclusively at Whole Foods Market, available in BBQ Pork, Sesame Chicken, and Spicy Beef flavors. Read More

  • 🎃 John Keigher, founder of Top Fox Snacks, expanded their US Grown, Pop-Roasted Pumpkin Snacking Seeds to Kroger divisions in Atlanta, Dallas, Houston, Delta, and Nashville regions. Read More

  • 🍪 Kyle Fiasconaro, founder of Brewer’s Crackers, announced that their products are now available in the Whole Foods Market Mid-Atlantic Region. Read More

🚀 New Product Launch

  • 🎉 Jomaree Pinkard, co-founder of Hella Cocktail Co., announced their new line of sparkling Tequila-based Hella Margaritas, featuring Classic, Pineapple, and Habanero flavors. Read More

🎉 News to Celebrate

  • 🥟 MìLà was named the Best Frozen Dumpling in the PEOPLE 2024 Food Awards. Read More

  • 🏆 Sip Herbals, co-founded by Orleatha Smith, won $35,000 for 1st place at the TiE Oregon Columbia River Pitch Competition! Read More

  • 🎉 Blume, co-founded by Karen Danudjaja, hit $1,000,000 in SuperBelly sales in less than 3 months! Read More

Have news to share?

EVENTS

Webinar: Leveraging EDI to Drive Retail Revenue Growth

Are you getting started with EDI? Join me as we take a look at how to set up EDI for your CPG brand, when to use it, and understanding everything that a good system allows you to do in addition to order receiving. Discover the tools and features you need, and how to communicate with retail partners about your EDI setup. Ideal for companies starting with EDI or seeking to switch providers. This is definitely something you want to learn about if you’re selling to or thinking of selling to large retailers.

I’ll be joined by Dipti Desai, founder of Crstl to talk through everything you need to know and answer your questions.

PODCAST

172. Bootstrap Your Brand Strategy

You need to know where you’re going in order to get there. For CPG brands this means creating a brand strategy, knowing your business, and then mapping a path to getting where you want to go. I’ve been pitched by agencies who charge $50,000 for this service, but if you’re like me, you have no where near that budget to pay for strategy.

So how can you do it yourself? I’ve invited on Ashley and Sarah, co-founders of The Squeeze, a strategic brand, marketing & retail consultancy to share how you can build your own brand strategy for free.

Listen on:

JOIN

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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