Monday Newsletter 06/03/24

šŸ˜‹This Week in CPG 06/03/24

NEWS

A roundup of CPG news that happened last week.

šŸ›’ Retail Rollouts

  • šŸ„’ Yai's Thai, co- founded by Leland Copenhagen, is now selling its authentic Thai curries and sauces in select GIANT retail locations in the Northeast. Read More

  • šŸŖ B.T.R. NATION, founded by Ashley Nickelsen, launched itā€™s bars into 35 Costco warehouses across the Southeast region, featuring their Cinnamon Cookie Dough bars at $1.04 each. Read More

  • šŸ„¤ Happy Moose Juice, founded by Ryan Armistead, is now available at Union Market locations in Brooklyn and the lower east side, offering signature recipes like Apple Bottom Greens and Blood Orange Bliss. Read More

  • šŸ„’ Freestyle Snacks, founded by Nikki Seaman, rolled out epic shipper displays at Whole Foods Market nationwide, featuring their products in the produce section or by self-checkout. Read More

  • šŸŒ± Wild Orchard Tea Company, co-founded by Michael Don Ham, debuted its Regenerative Organic CertifiedĀ® tea bags in select Whole Foods Market stores, championing sustainability and ecological regeneration. Read More

šŸš€ New Product Launch

  • šŸ”„ Elavi, co-founded by Michelle Razavi, just launched their newest summer flavor, Marshmallow, for their low sugar dessert spreads, perfect for Father's Day and summer bonfires. Read More

šŸŽ‰ News to Celebrate

  • šŸŒ» SMACKINā€™ Sunflower Seeds, co-founded by Brian Waddick, announced the opening of a new factory, boosting production capacity and flavor innovation. Read More

  • šŸŒŸ Banza, co-founded by Brian and Scott Rudolph, was included in TIMEā€™s 100 Most Influential Companies list. Read More

Have news to share?

EVENTS

Webinar: Leveraging EDI to Drive Retail Revenue Growth

Are you getting started with EDI? Join me as we take a look at how to set up EDI for your CPG brand, when to use it, and understanding everything that a good system allows you to do in addition to order receiving. Discover the tools and features you need, and how to communicate with retail partners about your EDI setup. Ideal for companies starting with EDI or seeking to switch providers. This is definitely something you want to learn about if youā€™re selling to or thinking of selling to large retailers.

Iā€™ll be joined by Dipti Desai, founder of Crstl to talk through everything you need to know and answer your questions.

PODCAST

171. Building Daily Crunch with Laurel Orley

Launching a CPG brand is definitely hard, but competing in the highly competitive snacking category is comes with itā€™s own unique challenges. Laurel Orley, the co-founder of Daily Crunch just launched her sprouted nut snacks in over 450 Target stores nationwide.

In this episode youā€™ll learn about how she and her team hold themselves accountable through KPIs and weekly check-ins, how to acquire new customers for retail, and more.

Listen on:

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About Foodbevy

Foodbevy helps food and beverage brands grow from startup to scale through inspiration, education, and partnership.

Jordan Buckner

Founder

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